Who Is Your Audience?

those with money and walls mostly.


---Mike Savad
MikeSavad.com

just wanted to be the first to say that.

i have many different kinds of people, i can't just focus on one demographic. i try to fit everyone. not everyone will be buying it for themselves either. i don't really envision them as anything, just regular folk that totally love my work.

they gravitate towards my work because my work is the best on the web.... can't say much more than that...

what do they see? hopefully something they like.


---Mike Savad
MikeSavad.com

Those with good taste. ;)

I'm not sure how Mike can say his work is best on the web when clearly, mine is...

But, back to the question: I aim my work toward high-end interior designers who are looking for things non-photographic.

Like designs and patterns. That sort of thing.

Tose who want to think while looking my paintings

Anyone left after Mike, John, Chuck and Digital have taken all the best clients.

Intelligent, successful, discerning, educated, classy, tasteful...

Anyone who stops to look.

Changed my mind :)

Bird lovers! LOL

People who love the beauty in nature and the character of people.

So apparently Mike has cornered the, "people with eyeballs" market.

That's tough to compete with...

If you mean buyers by audience I really could not tell what they have in commen.
Last three are a manga- girl chosen by a Scott, a graphic design chosen by a German and an abstract painting chosen by a buyer from Florida.

How to target this audience?

Based on who I see in the gallery and who I speak to about my work, my buyers are 30-60, split between men and women, oftentimes couples. They all seem to be modern-minded, people who use/appreciate technology as well as art. They generally seem to be well educated. They also have a certain youthfulness about them, almost a playfulness. Love that. :)

Online, (based on ad analytics on social media), my fan base is much younger, 20s and 30s, and almost always using a mobile device.

Quantum physicists... all 20 of 'em, LOL!

Warm body with a heart beat and VISA card. Really don't even care how warm the body is along as the VISA is good.

The homeless.

Not signed

Christ is my number one fan.

Not sure to sign this.

Hiya guys,
My audience ranges from children (Star Trek, The Micronauts) to adults (The New York Yankees, people who want portraits). I'm in the process of widening my audience to Aliens - the kind with big eyes who fly down to earth in funny little flying saucers.

HAL,

David here.......do they have Twitter accounts?

Dave

Mike Savad said it best. :-)

No David, but they make funny little Twitter sounds.👽

Ally,

I very easily forgot what Mike said.

Dave

It's right at the top really easy to find

myself ...

"People with bare walls and poor impulse control! LOL Seriously, this is data I wish I had! "

Sharon!!! lol Don't forget the VISA card. Or I guess today it would a high balance PayPal account! lol

Anyone who is happy to buy my artwork!

Lately my audience has been corporate licensees and art consulting firms looking to license. I've had more licensing gigs this month than I've had for all the rest of 2015!

As far as FAA goes, since we can't know who the buyers are here, other than their location, we can only go by what genre of work they are buying (as Floyd said) to determine who our target audience might be. For those who sell outside of FAA, it would be easier, of course. I'm probably stating the obvious, lol.

I don't feel I can even claim a target audience for sales unless I know, myself, what it is I am offering. Anything I've done up to this point has been eclectic. Looking at what I've sold, and what people seem to like, it seems to be all work that conveys a mood or atmosphere. So, I will probably stick with that. I can pretty much give up trying to master landscape, wildlife/nature shots, since there are so many others who really excel at it, and it would be a waste of time (other than doing it for my own enjoyment). I think we all have something we are "best" at. At my age, with fewer years left to find my niche, I need to stop spinning my wheels and just get to it.

Patricia - follow your heart - create what you like. Eventually like minded folks will discover you and appreciate the joy that comes through from your subjects.

My Original Watercolor buyers are generous loving thoughtful people.
Many of them are buying my art or commissioning me for a painting that is to be a personalized gift.
I LOVE that !!! :-)

As far as who buys my FAA prints, I don't know. That is the lacking part of FAA sales, absence of connecting with my print buyers.

what sells often surprises me. i make experimental images all the time. see if they stick. if i seem to be getting sales on them (all sites i'm on), i make more of that theme. experimenting is how you figure out your audience. like if vanilla sells, you make more things out of vanilla and see if it sells. if your vanilla store is doing well, branch out into chocolate, and experiment with flavors like maple honey squirrel. it may not work out, but you never know you may pick up a hill billy demographic that loves that flavor. and while you weren't planning on it, your new varmint line is selling really well.


---Mike Savad
MikeSavad.com

"Eventually like minded folks will discover you and appreciate the joy that comes through from your subjects."

Or they may not. Being an artist means learning to be okay with that. It's a lesson I am very much having to learn myself.

Charles Kozierok
DesktopScenes.com

oh and what makes it tasty, are the small chewy bits.


---Mike Savad
MikeSavad.com

"Or they may not. Being an artist means learning to be okay with that. It's a lesson I am very much having to learn myself."

True, there is no guarantee that your art will ever sell regardless of how much you keep at it. At some point I won't be okay with it anymore though, I'll find something else to do with my time, there are only so many paintings I'm willing to have stack up around here.

General question, do you allow your audience to dictate what and how you work or is there some other factor other than the market that motivates you?

I only make art that I want to make. If I didn't want to make it I wouldn't bother trying to make a business out of it, no sense in having two jobs I don't like.

generally an audience doesn't really know what they want until they see it. however if i sell many of that thing i will make it even if i don't care for it that much. i do not however, take suggestions from yokels telling me what they think other people might want... you should try this or that or some other thing... nod head, walk away. if they make sense i might make one. but it all really depends.

---Mike Savad
MikeSavad.com

The mistake many make is thinking that this POD represents the entirety of the market. Every venue attracts its own slice of the market. Your art might be suited for this audience or something else. Which is why everyone needs their own blog and website to cultivate an specific audience to their work.

I don't think I have an audience outside a few FAA faithful (thank you each).

Nobody who looks on Fine Art America apparently. One painting of Hippogriffs in a gallery and one photo of water at an exhibition

Ooh forgot sold a portrait to a friend who sat for our art group 3 sales in 18 months! I'm going to rich, rich

Mike like the part where you said they don't know what they want till they see it.

not the squirrel ice cream?

shucks... i have so much left too...

---Mike Savad
MikeSavad.com

"General question, do you allow your audience to dictate what and how you work or is there some other factor other than the market that motivates you?"

We make rectangular artwork for walls. We need to start there.

I get a lot of feedback from non artists. My art is well liked by most people. Most pieces of it. That is my only goal.

That takes a very complicated set of possibilities and boils it down to "I like that".

Most people do one thing when they see a work of art. They figure out if they like it or not.

I avoided liking or not liking art during my training. I had absolutely nothing to do with judging any work based on likability.
I was very purely honing analytic skills only. So I dropped the word like.

I have been well aware though that anyone who did not take art that serious either liked something or they did not. There were
never any deeper meanings. And that almost all art viewers whether they thought of themselves as art lovers or not just liked things
full stop. Or they did not, turn back on it.

Fine art based on post WW II theory is not my thing, so my art does not count in art galleries yet. Okay. Shugs.

Ed is completely right about needing a website of your own to market your art. And if not a blog that is well written, then a larger web presence on SM, so people can Google you and you are all over the place.

Dave

The good people of Wilmington Delaware are big fans of my work.

Like Greg, I've had some attention from the mysterious, art-loving, cybernauts of Wilmington, Delaware. But hey I'm just happy to have the views.

Apparently Wilmington is a Pinterest bot.

if that's true, maybe this is how they are verifying the links to monetize them? it would keep the links honest... though it does make me wonder why they have to check it 46 times a day on each image.


---Mike Savad
MikeSavad.com

I'm just getting started and am not sure who my audience is aside from myself. Something tells me it's not interior designers.
I'm really not sure I care to target a specific group of people either.
I just plan on making things that feel right and hope that it captures a few eyeballs.

Some deeper FAA insights would be interesting to see...

keep in mind that interior designers design for other people's homes, and those people give them the theme. on at least 3 of the images your audience would be those that like surreal things. dorm art, and so on.

its a matter of experimenting and making new things all the time. a small gallery won't help a whole bunch. if you make them small and scan them big you should be able to bulk up a gallery. mostly what you want is the same type of style.

---Mike Savad
MikeSavad.com

"Stop me, oh, stop me
Stop me if you think that you've
Heard this one before
Stop me, oh, stop me
Stop me if you think that you've heard this one before"...


Beverly Hills, Russian Federation, Wilmington (DE), Roubaix (France), Kiez (Germany)...