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Richie Montgomery

8 Years Ago

Pricing Question For A Logo Design

What sort of price range should I choose for a custom logo design to be used on business cards, flyers, posters, advertisements etc.? I am an absolute beginner in the area of marketing and pricing for most anything outside of friends and family.

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Alicia Hollinger

8 Years Ago

How long will it take you to do? I usually charge $50 an hour, so I estimate the time it will take... Ask them what their budget is first though so you get an idea of what they can spend and you can also opt for a flat rate if what they offer seems reasonable....

 

Richie Montgomery

8 Years Ago

Alicia, I figure it will take me about 3 days of work roughly so that is 72 x 50 =3600.00 Honestly that seems an absurdly large amount to charge considering I am doing an entire childrens book right now for 55 a drawing that takes about a week a piece.

 

Mike Savad

8 Years Ago

photos can be a surprisingly large amount too. but if you weigh in the back and forth this may get, you could see how it can add up. a childrens book is different (though that's also too cheap). a book can be sold over and over again and the money could pay it off.

lawyers charge $200 an hour, doctors probably the same. art is expensive. but its also hard to price, and its one of those reasons i don't like commissions. with art, i can make it when i want and sell it over and over, over a course of time. with a one on one, you sell it once and that's it. and when it becomes their logo, its worth a lot. he may not realize how much it could actually be himself.

i think in the end it all depends on what your comfortable with. considering i have people spending a $1000 or more on a print here, and its not signed or anything, people do spend money on stuff they need or want.

and depending on how this is set up, you may be selling him a copyright as well, especially if this becomes his actual symbols and trademark.

---Mike Savad
http://www.MikeSavad.com

 

Mike Savad

8 Years Ago

what if you followed a min wage plan? i think they are raising it to $15 an hour here. so at min wage that would be $1080.

---Mike Savad
http://www.MikeSavad.com

 

James McCormack

8 Years Ago

Give them the budget you worked out and negotiate. Do not undervalue your work.

 

Alicia Hollinger

8 Years Ago

I didn't realize it would take you that long.... Best thing is to ask what their budget is and see if it worth your time. And I would charge much more per page for the children's art! Or ask at least if you can keep the rights to the art. If you post it for sale and say it is from the book, you will help promote their book... Win/win, you make extra money and they get free PR! 😊

Edited to say that I just checked out your art--pretty amazing intricate work! I can see how it would take you a long time to do. I hope you take my advice and retain the rights to the children book art so you can sell it here! 😊

 

Richie Montgomery

8 Years Ago

Ok, thank you for the advice guys and I am taking it to heart.

Alicia, some of the works on my site took me an average of 3 months a piece ( the REALLY detailed ones ) and charging by the hour for those would be 36,000.00 so as you can see it would be very hard for me to find someone willing to pay that much for a drawing LOL.

 

Cynthia Decker

8 Years Ago

I charge $75 an hour for graphic design, but I do logos as a package deal (includes 4-6 initial designs, a few revisions, and layouts for business cards and stuff) for anywhere between $750 and $1500. I'm fast, been doing design for 25 years. When I lived and worked in a big city, those numbers were easily doubled.

Since this is your first go around, you can't really charge the same amount as someone with more experience. You may well have challenges that you'll need to deal with (creating print ready files, figuring out the client, etc.), which can also add time. You have to decide how much you want the job, and if it's worth not making very much. Make sure your client understands this is something relatively new for you, and as such you'll charge them accordingly. I'd suggest a couple hundred bucks. That's VERY affordable, and you shouldn't try to sustain it. As you get more work, your price goes up.

What you're getting paid for the illustrations is $1.37 per hour. Unless you're independently wealthy or are just doing the work as a hobby or a favor for a friend, you really need to value your services more. You have real illustration talent, real talent at a high level that's hard to come by. That has a lot of value!

 

Mike Savad

8 Years Ago

the originals are always more money, while 36 grand is a bit much, it isn't in some places. ideally i try to create faster when i can, time is money and all. of course size is an issue as well, it depends really what he wants in the end. something small or something large and give prices in between. you may be surprised what he says yes too.


---Mike Savad
http://www.MikeSavad.com

 

Mike Savad

8 Years Ago

i probably mentioned it, but be sure the contract outlines that you can keep selling it. and its not made specifically for him.


---Mike Savad
http://www.MikeSavad.com

 

Richie Montgomery

8 Years Ago

Thank you, I am going to have to make up a contract of sorts for this and I will figure out what his budget is and work with him for a fair price.

 

Dan Turner

8 Years Ago

"but be sure the contract outlines that you can keep selling it."

We're talking about a logo here. What would be the point of selling the IBM logo to 12 other companies? Or the McDonald's logo? The very purpose of a logo is to make it the unique face of one business. The designer can't be reselling it willy-nilly to whoever will buy it.


Dan Turner
Dan Turner's Seven Keys to Selling Art Online

 

Mike Savad

8 Years Ago

i know what the design will be already. or at least the outline of it.


---Mike Savad
http://www.MikeSavad.com

 

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