Yes, Mike, I sometimes say around holiday time that I don't offer discounts because I already offer my best pricing. I have had some customers email me to ask if I offer discounts like other artist do in their emails .... so, you're right, Ed people do wait for the discounts. My take is value messages ..
Every week I have sent my email newsletter to hundreds of people. I will continue to do so every week .....
Everyone complains that they don’t have enough time to spend with their customers, or social media, etc. That they don’t have enough time to call on enough customers and wish they could stay in touch with them better than they do.
The answer is to stay in touch with a weekly value message like the one that I’ve created for my newsletter.
When you look at my weekly email, look at the content, look at the value, look at the messages being offered -- a weekly, emailed value message is the easiest and least expensive method of staying in touch with all of your customers, all the time.
Even if you only send an email with a tip or a fact or something you know to be true, to every customer on your list, they will respect it, save it if it’s great, and forward it to others if there is impact or value.
