"I would never rely on a company website and give up my own domain(s)! You never know what´ll happen with a company. It can be sold, the terms of use can be changed whenever the owner likes, the owner can have an accident, etc. "
Colin -- That is exactly what I said not too long ago ... and believed. But then, isn't that what this thread is about ... the ever constant changes of the web and technology.
A print is sold way before a person buys it ... in most cases. This is one of the many reasons why so many artists here are saying they are not selling.
In my case I have learned that before a person buys they check me out online, then subscribe to my email list, get to know who I am as a person and an artist ... then buy, and buy again. It's called perceived value ... and it is done by my being transparent.
Randall -- I would rethink redirecting your domain name here ... that is if you want to keep it .... as Colin says, never rely on a company website.
I would instead redirect it to your about.me URL. That is were your personal Brand is and your transparency for developing buyer confidence... it works like a laser beam for a search page. It too, like you say about your domain name, is short and simple to remember compared to your artistwebsite. I couldn't agree more.