I only "like" work that I like. Never thought about where it puts you (or me for a like back) in the rankings...so I am glad to hear that simple likes do nothing. I hear facebook just came out with the DISLIKE button. I cant wait to use it! Regarding my social media, I see some people with tens of thousands of followers. I think its the same issue. I only follow people that are interesting to me. I do not follow someone because I liked a photo or painting they posted. I follow people on twitter because - 1) I identify with their profile description and like what or how they said it 2) I appreciate how and what they tweet about and 3) I appreciate and like some of the people that follow them.
Suzanne, as a new faa person, I appreciate your post. I am a member of this group - seems good...but im a new member and still trying to figure it out. Some very nice images up there. Not much discussion though. I am looking for discussion and personality.
So I admit, my ideas of the use of social media, groups, blogs, etc do not fit in with the apparent "model" marketing requirements and conventional wisdom and must-do's for FAA members. Does this mean, in time, I wont be successful selling my work? Maybe. But thats ok.