Advertising

I looked and Adworks makes you pay when people go to your website. I am assuming that each person who visits will not automatically pay. I checked into Facebook ads but that is five dollars a day. I am trying to advertise too. I do not want to pay any money. I am going to look into Angle' s List, and Craig's List. I am sure there are some people here that have much better advise to give than I do.

thank you Regina. Please let me know how your research turns out.

Speaking from my own personal experience as someone who has been in the art world my entire life: there are two types of buyers for "decorative art". 90% are looking for something very specific such as an image the Golden Gate Bridge, puppy dogs, purple irises, local landmarks, etc. The other 10% are impulse buyers that love an image and buy it. I'm new to this site and quite frankly don't expect much. FAA is just another venue for me. I'm represented by another "traditional" gallery that sells online; they require artist's offer signed numbered edition prints / originals that you produced yourself, before you can offer prints... I get sales without advertising because the site draws collectors that want a limited prints or an original. For Fine Art America I'll be working on refining my descriptions and keywords, as well as the images I post. It's a combination of having specific images people are searching for, a good description and well thought out keywords... and you can get sales without much advertising.

As a point of art snobbery, I don't use social media at all; I feel it diminishes an artist. Besides that you can get plenty of sales without it. Direct sales work, print up some postcards with your info and drop them in every mail box you see.

Search the threads using the terms marketing and advertising and you will get a thousand pages on how to promote and advertise your FAA artwork.

Read everyone but trust no one. No one has all of the answers and some have some lousy answers. You need to put together an approach that works for you and what your limits are as well as where you see yourself in the marketplace and where you want to go.

No one can do that for you but you can glean a bunch of idea.

The one thing I will tell you that you need to spend your time advertising OUTSIDE of FAA. All of the internal stuff is not going to get you anywhere.

"As a point of art snobbery, I don't use social media at all; I feel it diminishes an artist."

I'm right there with you, Stephen. SM has become a spam-fest.


Dan Turner
Dan Turner's Seven Keys to Selling Art Online

I use sm a lot and have had several commissions and a few sales I would not have had without it.

It depends what you do with it. However, there is a lot to be said for going out physically and getting known that way also.

Word of advice, you can not just drop post cards in every mail box you see, this act is illegal to do, better off placing them on windshield wipers of cars but doubt that would get many hits as most would be thrown away. You need to get out locally, be seen, get your artwork seen by physical eyes, not virtual eyes.

Thank you to everyone who gave advice.

If there is anyone else who wants to comment, please do.

Now with more products available, one could begin to create work with certain products in mind. What might not work as wall art could be great on a tote bag.

Thinking about products and how people shop for them opens up ideas for creating product lines instead of a collection of random images.

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SM is a tool like any other. It can be abused or used properly to get the job done.