Phyllis,
I agree with you.
But....
I want to use Twitter for sweeps. If my Twitter account gets certified, and no one knows if ever it will happen,
then I can do what ever I want with it for following massive numbers of people. I can drop all dreams
of being exacting in how I target and just go for raw numbers.
That is why I geared my website to cell phones. The insight that the people with cell phones were not
using my site, I extrapolated that fact, meant I could redesign part of my website.
Older folks, over 35 y/o, are coming online more and more to buy prints. Cellphone and iPad use for
older folks will only grow.
Desktops do not preclude iPads or iPhones.
But the data gets very skewed if you dont have your properties geared to all devices.
Dave