Darren,
Randomly study the pricing of 10 different artists. See how the best sellers are doing.
Understand that $5 is added to the artist's markup up to $50, and then 10% for markups over $50.
So you subtract out.
Under each price for a print is a show details button. This is where the markup is shown.
I have high prices. But they are doable.
You need very often 1000 photos to sell regularly, or close to daily. You need
30 to 50 paintings to sell regularly. In other words you need a full portfolio.
You need to size yourself up for FB, Twitter, Pinterest, and any blog form you want to use.
Be honest with how you see using the SM sites, and then think of how you can advance
your topic, your images. Bit like walking a dog and meeting a beautiful woman, she will want to
pet your dog and talk for a while. Your dog is the prop, in this case your art is the prop.
Talk to any potential clients on SM. Ask them to join your email list. Emails have a high open rate when
people voluntarily join them. Realize you can have tens of thousands of views here and no sales. You can
have thousands of Twitter followers and no sales. But the couple of people every day that want to talk, you
can often get to join your email list.
Make more work now, over making a major marketing campaign.
Dave