You're right, it's not the AWS link, just my profile page on the standard FAA site, and sadly my URL stars with a "1" and a hyphen.
So, even worse than I first thought. It kind of boggles my mind that after all the hoopla about the customizable, personal AWS that's such a great sales tool, I can't even get that URL on the back of a card. And what I really want is my own domain's URL.
So unfortunately FAA is not going to be my card supplier.