@ Sebastian, They go out as press releases to magazines, news papers and online;
"5. Winners for that month will be promoted to 70+ news and press release outlets and to more than 75+ event websites throughout the world, thus creating more traffic, exposure and back links to the artist and their website.
6. Winning artists are marketed and promoted extensively through social media networking. Including promotions and posts on Delicious, Digg, Facebook, Friendfeed, Google+, Linkedin, Pinterest, Stumbleupon, Triberr and Twitter."
Here is a link to my press release when I won 4th place.
http://fineartamerica.com/pressreleases/1-light-space-and-time-online-art-gallery-announces-winners-of-landscapes-art-exhibition.html
My painting did not sell do to this contest but it did get a lot of attention. The painting has sold through my efforts of promoting it. Having it as a winning entry gave it a little more credibility.