Dixie Beer Mural

In the year 1907, New Orleanians learn that the largest and most innovative brewery in the South, Dixie Brewery, will soon make New Orleans its home.... more

by Scott Pellegrin

Title

Dixie Beer Mural

Artist

Scott Pellegrin

Medium

Photograph

Description

In the year 1907, New Orleanians learn that the largest and most innovative brewery in the South, Dixie Brewery, will soon make New Orleans its home. Dixie finds its home on a vacant lot on Tulane Avenue, presently in the neighborhood known as Mid-City. With a capital stock of $160,000, and a plant capacity of 75,000 barrels of beer a year, the brewery will start business under very promising circumstances, with its entire output of kegs fully contracted even before a plant site is secured.

Times change in the 20s when the National Prohibition Act forces many breweries to close. Only beverages containing less than 0.5% alcohol are permitted to be sold. Dixie stays open as a beverage company, in theory making less than 0.5% alcohol “near beer.”
In June of 1921, the U.S. Government raids six New Orleans breweries, where they seize a total of 176,000 bottles of actual beer. At the Dixie brewery, agents find 500 cases of beer and 120 casks. All of the raided breweries are fined for their violations.

April 6, 1933 is a memorable, exciting day in the city of New Orleans. Beer is officially legal again after 13 years of prohibition. Resumption of brewing operations in the city creates jobs for several hundred New Orleanians. Dixie puts back to work a crew of 70 employees.
Beer sales are strong through the 40s and early 50s. In 1951, Dixie brews and sells 156,867 barrels of beer, which equates to about 39 million pints of beer!

The oldest operating brewery in New Orleans, the Dixie Beer Company, will be renamed Faubourg Brewing Company. The new name is intended to reflect the diversity of neighborhoods in New Orleans.

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Uploaded

February 16th, 2023