How Artists Can Get Marketing Assistance

by guest blogger Kate Ashton

Need help in marketing and promoting your art? Consider these options and see if any of them are a fit for your small business.

You’ve probably heard the old adage, but living as an artist is an actual career option today. When the financial crisis hit us a few years ago, many were forced out of the conventional 9-to-5 job market and this left them no option but to follow their dreams and take bigger risks. This was, in many ways, a blessing in disguise for those who would never have otherwise followed their passion.

A much bigger chunk of the workforce in the country today is made up of artists and freelancers. There are a lot more real, fingers-in-paint kind of artists today and they’ve gotten creative about the way their art careers are managed. Working and earning as an artist is definitely doable, but it requires some creative thinking when it comes to things like marketing and managing finances. Being an artist, however, means getting creative about anything is never a big deal.

If you’ve decided to make a career in art, you may need some help getting your work out there. Like any other field of work, one person is never enough to get everything done successfully. If you are a gifted marketer and are able to sell your art successfully, that’s great. But for those of us who aren’t, seeking assistance could well be the best option.

So, here are a number of ways you can get marketing assistance while working as an artist. I’ll be going through many options that an artist has when it comes to getting marketing help. Depending on your situation, some might be more suitable than others.

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