Simone was born in Rio de Janeiro, Brazil where she attended a computer science course at PUC-RJ Catholic University.
In 1992, Simone moved to the United States at the tender age of 20 with her then husband, to pursue her career in the field of technology. In 1995, she would add to her education by attending Scitex America in Los Angeles with a course focusing on Fine Art Reproduction. And in 2000, Simone went on to take a Color Management Course at the same school excelling in her studies as a standout.
A talented linguist, with the ability to speak 5 languages, and able to speak fluent English, Portuguese and Spanish, in addition to converse in French and Italian, it didn’t take Simone long to land a job with the #1 fine art printing studio in the world, Kolibri Art Studio, in 1994. This international award-winning studio printed silk-screen serigraphs on paper and canvas for some of the top-selling artists and publishers in the world winning over 50 international awards along the way.
Simone was initially hired as a receptionist, but after only 3 months, the owners recognized her obvious skills and level of professionalism and promoted her to Office Manager. Once again the owners took notice of Simone’s professional demeanor, unmatched work ethic and take-charge attitude that very much reflected the same approach to the business as owner/master printer/artist and jewelry designer Herta Headrick.
Only 3 months later, Simone was approached by both owners of the studio, Wayne and Herta Headrick, with their plan to add a new Fine Art Digital Printing Division to the company. Acknowledging Simone’s Computer Science degree, the Headricks promoted Simone once again, this time to Apprentice Digital Printing Technician. This promotion finally gave her the opportunity to utilize all the skills she had learned in school and the Headricks soon purchased a $120K Iris printer based on their confidence in their new apprentice, Simone.
During her 6-month apprenticeship, Simone experimented with the Iris printers using water-based, vegetable-based dyes as ink, and testing it on various substrates such as canvas and paper, and eventually moving on to Claybord and even aluminum!
Working side-by-side with some of the most prominent artists in the international art community at the time, including the highly respected Abstract artist Ken Noland, Simone’s true talent began to shine through. It was Noland that acknowledged her skills and praised Simone for her “God-given talent to be able to recognize a 3% difference in shades of color with her naked eye” thereby crowning her the unofficial “Queen of Digital Color!”
With growing confidence, Simone went on to work with varying styles of original art from Impressionism, to Abstract and Realism. The artist’s original works ranged from oils on canvas and board, acrylic paintings on canvas, paper and board along with watercolor paintings on paper. This variety of artist’s original works Simone became experienced in printing began attracting many of the top artists in the field to the studio in the process.
In a span of only 6 months time, Simone would be promoted, yet again, this time to the distinguished and enviable position of Director of the entire digital printing department! Her numerous responsibilities included coordination of scanning projects, color corrections, printing, coatings, spot color separations, four-color process films along with handling shipping and receiving. She worked with scanned art on Apple computers with MAC systems, working on three different computers with three different projects at the same time, with the ease and proficiency of a maestro at a Grand piano!
The results were the stunning Giclee’ prints she created that not only earned her the respect of so many artists and publishers around the world, but would eventually garner her over 50 international printing awards!
These numerous awards would include Gold, Silver, Bronze and Pewter awards from the distinguished SGIA (Specialty Graphics & Imaging Association), the highly-respected FESPA (Federation of European Screen Printers Association) awards, and the PIA (Printing Industries of America) The Bennys-Premier Print Awards, as well as the coveted Kodak Innovators Award in three different categories, in addition to being bestowed with many an Honorable Mention, Best in Category, Best of Division and Awards of Recognition, she won for Kolibri Art Studio!
Eventually, this powerhouse of professional technological aptitude would expand the capability and production of the Digital Department tripling it in a span of only 5 years! Simone would accomplish this feat by excelling in customer service while performing her expanded duties and responsibilities that included marketing and sales assistance, graphic design of biographies, brochures and newsletters, etc., the management of match prints, offering support to the Accounting Department in Profit & Loss analysis and time-tracking, analysis of department budget, as well as the purchasing of consumables, the setup of four-color process files and produced film for the Serigraphy Department.
All of the above responsibilities were accomplished while acting as liaison between the owners and administration personnel to review activity and determine changes in program and/or operations, determining and improving company policies, the promotion of organization in industry and trade associations, the direction and coordination of promotion of products manufactured or services performed to develop new markets, increase the share of the market and obtain competitive position in the industry. And, above all, Simone displayed the uncanny ability to analyze original paintings and use her superior artistic abilities to produce proofs to match the original art.
Simone prides herself on the quality of the prints she creates and the customer service she provides and goes the “extra distance” to ensure, if not exceed, the satisfaction of all who work with her to create outstanding products.
Nowadays, she master-printer and owner of ASA Atelier operating from The Perfect Exspoure Studio and Gallery.
The Perfect Exposure Gallery is the recognized venue in Southern California to display the work of award winning and accomplished photojournalists as well as works of photographers that regard artistry and craftsmanship as a standard of excellence. Established in 1998 as a much needed venue for LA photojournalists and photographers, the gallery continues to create unique exhibits through contact with various media organizations including The Associated Press, Magnum Photo Agency, The Los Angeles Times, Getty Images, and Agence France-Presse.
The mission of the Perfect Exposure Gallery is to present exhibits free of charge to the general public with the goal to exemplify the rich variety and impact of photography, freedom of expression, the aesthetic, the contemptible, and the sublime. In addition, the gallery works with a distinguished group of acclaimed photojournalists to produce ongoing seminars and workshops for both adults and youths.