You dont make any more art but just the idea of it, by turning things useless

Marshall McLuhan: "We have now become aware of the possibility of arranging the entire human environment as a work of art."

In a ready made art world how can one transform an object in a work of art? The solution found was to transform the art work in an object. No more illusion or transcendence but pure concept.


In an aestheticised world the object is no longer there but just the idea of it. In other worlds, it becomes meaningless or empt. This also means that we don't have any more pleasure in art, only in the idea of it. Art for art sake is only a sign of absence in a materialist world where everything becomes a commodity. What may be the solution for art in a aesthetised world of emptness and no meaning is to embrace the banality.

Jean Baudrillard: "Ever since the 19th century, art has wanted to be useless. It turned this uselessness in to a reason for prise (which is not true of classical art where, in a world that was not yet real or objective, the usefulness was not even considered)."

By this principle, in order to make any object a work of art all we have to do is to turn it useless, like Duchamp's did with the signed urinal.

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