Results Marketing - How to make pictures that give value and build trust.

Many businesses use marketing pictures to bring awareness as a part of the selling process. The true use of pictures though is to give value and to build trust. The web has changed what was once called the sales cycle, to what is now called the buying cycle.

Photos that show off your organization’s culture and personality will help you build loyalty for your brand and tell your story. In other words, the right pictures, used in the right way, can be worth more than one-thousand words to your organization.

For example, you might think to show a picture of your office, church, product, trucks, staff, or the service that you provide. All of these bring awareness. However, behind-the-scenes photos of your products being made or of people engaging with your organization will show what you stand for and, more importantly, that you’re interesting and human. It’s not rocket science; the more unique, interesting content you share in the pictures the more immediate impact and response you will receive.


Here are some examples of how organizations can use pictures in neat ways:

* A flower shop owner shares photos of happy customers in his store.
* A HV/AC manufacturer shares behind-the-scenes action from their factory.
* A bank shares images from their Flickr album of their community volunteer event.
* A government organization ( municipality, library, or committee ) shares photos of recent programs.
* A Church or Nonprofit shares their photos of a new members orientation, award recipients involved in their activity, or visual results of disaster relief efforts.


The key to results marketing for your organization is to show in pictures what it is that you do – It’s your legacy!


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