Packaging for Artists - Its Not Just For The Holidays

During the holidays we are exposed to a lot of packaging and the wrapping of gifts. Good packaging can bring out many emotions like anticipation, surprise and delight. Packaging for your art should not be just a holiday activity but one you should incorporate into your way of doing business.

Most every product and many services are presented to the buyer with some form of packaging – this packaging could be very elaborate or as minimal as a tag. Manufacturers of consumer packaged goods (CPG’s) have known for years that a effective package may mean the difference between making a sale or losing it to their competitors as well as the price(profit) they receive from the sale. Selling art is no different and you can benefit from effective packaging. In the linked article I take a look at some ideas on how you can put packaging to work for your art business. Good Luck!

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