Keys to Increasing Online Art Sales

by Carolyn Edlund

Want to sell more of your artwork online? Make sure you have these essentials covered.

This is the first in an occasional series of articles on conversations that I’ve had with my friend Ashwin Muthiah. He is the founder of Easely, an online website where artists can sell their work. We discussed some of the major mistakes artists commonly make when selling online, and Ashwin made some excellent points about good presentation and communication that artists should know. If you want to increase online sales of your artwork, take note.

Carolyn: I frequently talk with artists who would like to increase their online sales, or they may just be getting started. I find that one of the misperceptions they have is that all they need to do is upload their images online and that they are ready to sell. But that’s not true. Artists need to share quite a bit of information about their work – for example, through an artist statement that appears with their photos.

Ashwin: Absolutely, I agree with your point that your artist statement must be informative. I’ve seen way too many artist statements that are just a few lines long and don’t answer essential questions like:

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