Elements of an Effective Artist Website

In the previous article, Artists – Why You Need a Great Website I took a look at how important it is for you to have a web presence for your art business. In this article I explore some of the things or “elements” that make an effective website and web viewer experience. Your overall goal for your web presence should be to provide the best viewer experience which connects with your audience, keeps them coming back and makes them want to tell their friends about you and your art.

Just like any marketing activity such as advertising or public relations, your website needs to cover the basics. Three important areas to consider in developing an effective web presence include:

1. The choice of your website address
2. A strategy for your content
3. Key website design elements and functionality

In the linked article I take a look at these three critical areas that go into having an effective artist's website. If you have some ideas on what has worked for you please leave a comment. Good Luck!

Read the Complete Article