B for Braille

WhitePrint, is India's first lifestyle magazine for the visually impaired in Braille English. It was launched in May, 2013 by Upasana Makati, for the 56-lakh literate visually impaired individuals in our country. The 64-page-magazine is printed at the National Association for the Blind in Mumbai and is priced at Rs. 30 (per issue).

Magazines, books, and broadsheets for the sighted are plenty; but no lifestyle magazine was started that would provide more than just boring news to the visually impaired community. What the sighted enjoyed without paying heed for years; has been an attainable luxury for those who couldn't see.

There was no magazine that the visually impaired could curl up with while sipping morning tea as the smell of freshly printed page filled the air. No magazine where they could physically maneuver around embossed words to their heart's content. White Print, was therefore, born to cater to this need and be a source of information and entertainment.

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