Fine Art America - Art - Prints - Canvas Prints - Framed Prints - Metal Prints - Acrylic Prints

Every purchase includes a money-back guarantee.








Fine Art Discussions

Keyword Search  | Main Menu

Search Discussions


Press Releases

Posted by: Isabella F Abbie Shores on 12/29/2010 - 8:24 PM

this thread is normally found in the help tab

I use press releases for my Arts Magazine and I have seen many of the discussion members using the press releases which is good. What is not good is the way they are doing it.

A press release is just that, a release to the press.

I cannot stress this enough, you MUST remember that the press will not use a release that just says, 'UPDATE', or one that talks in the first person unless it has all the details of what on earth you are talking about.

The press does not know you. Saying things like 'I have uploaded a new image to my gallery, take a look' is NOT going to get your press release spread around the www.

You must say who you are. What the release is about. Name names, give addresses, give dates, give ALL details needed for someone that has NO idea who on earth you are.. or what you are talking about.

Here is a recap of a post I put on a few weeks ago


Press releases.

Press Releases are an huge asset to anyone marketing work.

A press release is the first thing a site like mine, for instance, looks for to bring news to its readers. Here at FAA you have the option to write a Press Release of your own.

ALWAYS include.

Date and Time
Contact details
Image if you are given an area for one.

Never write a press release like this...and never in the first person (I)

Hi. Im having an art show and you may like to come. Its only small but you may like it. If you do want to come then you can. Thanks.

Hopefully I do not have to explain why that is NOT a press release.

A good press release is always in the third person and would run more like this...

Title Gallery holds Impression Show by Elizabeth Edwards

Elizabeth Edwards is pleased to announce the showing of 17 impressionism paintings, including the popular Blue Farm at the Title Gallery in City

Internationally known Elizabeth Edwards has received acclaim for this style of work which she has been working on for the last 5 years.

'I am thrilled that Title Gallery is showing my work' said Edwards.

Works to be exhibited are...


Any other blah blah here

September 30 2009 - September 30 2010
7pm - 8pm Mon - Fri
6pm - 7pm Sat
Sun closed

Address Here

The reason that press releases in the third person receive better feedback and result in more sales, or visitors, is that people who place these releases on their sites or in their papers, quite often copy and paste them as you have written them to remain true (and to save time), only editing spelling and grammar.

They very often will miss off any that use 'I' in them as they are quite useless for someone else to place.


If you are not going to do this and am just going to say 'hi guys, updated work in my gallery', then use your blog area instead.


Oldest Reply

Posted by: Isabella F Abbie Shores on 12/30/2010 - 7:54 PM

Just now I saw a press release with no name, no link, nothing to say who or where the person was. So am bumping this.


Posted by: Frank Wilson on 12/31/2010 - 10:44 AM

Thanks for addressing this problem Beth. It has been huge problem for quite sometime now with about half of the new releases being real bad with no contact information. Hopefully your excellent advice will be read and acted upon my some. Thanks!


Posted by: Isabella F Abbie Shores on 12/31/2010 - 11:56 AM

You are welcome Frank. I have also been contacting a couple of them (when I can find out who on earth they are) and letting them know that press releases are NOT for the way they have been using them.

I am hoping that Sean will address this problem which is actually a larger one than some others due to the fact that people in the media will come expressly for a proper press release to use in their issues. I have been watching them carefully recently for the magazine and out of 10, only one will be usable!


Posted by: Marlene Burns on 12/31/2010 - 12:00 PM

beth, i use several press release services, and they have parameters that must be followed..including number of words.
not that i want more work for you, but if they don't fit the bill, they don't post. there's a 24 hour waiting period for review.....problem here is that they are up immediately...and then grabbed by the search engines within an hour or so....


Posted by: Erika Swartzkopf on 01/01/2011 - 6:47 AM

Thanks, Beth ;)


Posted by: Isabella F Abbie Shores on 01/01/2011 - 7:21 AM

Yes Marlene, that is a big problem here. This is one side of the site that the media may be watching and, as it is, is being abused terribly. Not on purpose I am sure. The people I have contacted so far did not know how to use this area. It must be addressed I feel.


Posted by: Joe Kozlowski on 01/01/2011 - 11:21 AM

My fear is that the misuse of press releases could harm FAA's credibility with the press and with galleries and art dealers you pick up FAA originated releases via RSS. My experience with press releases is that if you get enough garbage from a source, you stop looking at that source altogether.

Perhaps a press release "template" could be added along with "pop up" instructions on how to fill out the template?


Posted by: Isabella F Abbie Shores on 01/01/2011 - 11:31 AM

That is the type of line I was heading down idea-wise, Joe. As I said in the top post, this is business and I also wish to use peoples press releases on my magazine BUT, I cannot and I have been tempted to stop even looking. That's me, the person that works here and really wants to promote the site so, if even I am turned off, imagine what the other press feels like who is not biased towards the site.

I have let FAA know about this post and I hope that it is taken seriously as this is a a HUGE problem to people that do wish to market their work properly.

I cannot state this enough, a press release can make or break a person wishing to market. It is very serious that people do them properly.


Posted by: Marlene Burns on 01/01/2011 - 11:46 AM

i must agree with joe...fill in the blanks template AND if you cannot fill in all of the blanks, one's 'press release' doesn't qualify and will not post.
there's got to be software available...when i fill in forms online and leave one line blank, they return to that page with a note in red to fill it in!

i experienced this last year with a grant application...."ALL areas must be filled in. If anything is left blank, your application will be considered incomplete and will not be reviewed."


Posted by: Frank Wilson on 01/01/2011 - 11:49 AM

WOW! I just went through 10 pages on the "Fine Art News & Press Releases" and things have really become worse than just a few months ago! Typical of the emptiness in press releases is this one;

New here at FAA.. I love it here and the work of others has inspired me! Hope that you all will take a minute to look at my work. Feel free to critique and comment. Thanks

No contact; no information just taking up some 0's and 1's in cyberspace as are thousands more like it. Time to plug in the shredder and clean out the wastebasket that "Fine Art News & Press Releases" has become!


Posted by: Mark James Perry on 01/01/2011 - 11:52 AM

Then why not moderate press releases?


Posted by: Isabella F Abbie Shores on 01/01/2011 - 11:58 AM

With some form of template it would show people also what a press release actually is. So many people use it as though they wee posting here that I truly believe they think it is some sort of forum area where everyone sees it and can go and congratulate them, (eg I just won a contest, that was it, no other link, description, anything!).

A template would make people stop and give proper details.

And they should DEFINITELY be linked to when they post as finding these people to inform them what they are doing is impossible. I have no idea who on earth they are.

Another thing I find annoying is to see zazzle and other sites being promoted with NO link to the artist here at FAA.


Posted by: Marlene Burns on 01/01/2011 - 12:07 PM

beth, i think that should not be allowed...promoting oneself on another site when there is no connection to faa?
faa is not like fb where anything is a site that promotes the SALE of your work and faa makes the profit for doing so. it isn't free advertising.
bad form to use it to promote sales elsewhere.


Posted by: Joe Kozlowski on 01/01/2011 - 12:07 PM

This (or some variation of it) might be useful:

How to Write a Press Release


Posted by: Sandra Bronstein on 01/01/2011 - 12:07 PM

Agree with all about a template! I won't use the press release feature because of all the issues and garbage I see. It could prove to be an effective tool and I think a template will certainly weed out those who wish to abuse the feature. As Beth said, it isn't a forum! Let's all try to remember: GIGO - garbage in - garbage out. It could hurt all of us!


Posted by: Isabella F Abbie Shores on 01/01/2011 - 12:18 PM

Great link, Joe, thank you!


Posted by: Isabella F Abbie Shores on 01/05/2011 - 10:41 AM

Here is an excellent press release just gone up here at FAA

Raleigh Photographer Jamie Starling Named Earth Fare Artist Of The Month

Spot the title, mini description of the article, then the date, and a full description including a bit about the photographer.

Finished with links.

Absolutely perfect and already published in my magazine.

Always include, if you are allowed, a photo for the newspaper or magazine.


Posted by: Sandra Bronstein on 01/05/2011 - 3:24 PM

Great example Beth! Thank you!


Posted by: Wingsdomain Art and Photography on 01/05/2011 - 3:34 PM

Thanks Beth for spreading our Press Releases on your site and helping us gain public views. I noticed a couple my FAA Press Release's on your site by accident via google and that is much appreciated!



Posted by: Isabella F Abbie Shores on 01/05/2011 - 4:21 PM

You are very welcome :) If they are good (which yours were) then I am happy to publish them.


Posted by: Suzanne McClendon on 01/05/2011 - 4:34 PM

Beth, this is the first that I've seen of this particular discussion and I am very glad to have come across it. I've never done a press release and had no clue how to do one. I appreciate your explanation of how to properly create a press release and look forward to doing so very soon.

Have a great day!


Posted by: Isabella F Abbie Shores on 01/05/2011 - 4:45 PM

I am so glad Suzanne :)


Posted by: Isabella F Abbie Shores on 01/06/2011 - 6:01 PM

I have spoken to Sean about this and he is going to make a template for the press releases and the job section. This will not be before February though.



Posted by: Erminio Biandolino on 01/10/2011 - 4:16 AM

Thank you, Beth, for your interesting anf useful advices.
May I ask you what do you think of my article?
You will find it here:
Why, according to you, I wasn't able to up-load the related event in the event slot?
What have I to do in order to do it in the right manner?

Thank you again.

Erminio Biandolino


Posted by: Isabella F Abbie Shores on 01/10/2011 - 6:50 AM

I did answer in the email but will quickly recap here :)

The two languages is great, however one language release at the top and then another at the bottom is preferable to paragraphed, the way it is there.

You should use your language at the top for your local networks and have the other language beneath for the other country.

Your contact details should be at the very bottom of each language release or at the very bottom of the total release.

Hope that helps :)


Posted by: Jamie Starling on 01/10/2011 - 9:37 AM


Just came across this discussion. Thanks for using my press release in you magazine.


Posted by: Isabella F Abbie Shores on 01/10/2011 - 9:49 AM

You are very welcome, Jamie :)


Posted by: Isabella F Abbie Shores on 01/23/2011 - 4:25 PM

am bumping this up as the releases are still awful


Posted by: Diane Daigle on 01/23/2011 - 8:45 PM

Thanks Beth {{hug}},,,, I have an unannounced show coming up in Feb and one in March..... I will write one. :>)


Posted by: Kay Sawyer on 01/23/2011 - 9:09 PM

Thanks Beth I certainly did not know how to use the press release. Glad you posted this!


Posted by: Isabella F Abbie Shores on 01/23/2011 - 9:33 PM

So glad it is helping. :)


Posted by: Andy Mathis on 02/03/2011 - 2:01 PM

well crud. I have used prweb for press releases in the past, but that was one reason that I upgraded my Fine Art America account. To be able to send out a press release.

I didn't realize a release would get lost amongst what appears to be Facebook status updates. Boooooo.

A template of who? what? why? and where? sounds like a good idea.


Posted by: Andy Mathis on 02/03/2011 - 2:20 PM

If people sign up for a prweb account, there are lots of guides and information under their tools tab.

Here's a screen shot-


Posted by: Isabella F Abbie Shores on 02/03/2011 - 2:31 PM

Facebook status updates? No idea what you mean. Also the press releases are for all here not just premium members.


Posted by: Andy Mathis on 02/04/2011 - 9:40 AM

I mean when a press release is written like one would write a status update.

Lots of images.... FEEL FREE TO COMMENT


Posted by: Isabella F Abbie Shores on 02/04/2011 - 10:13 AM

They are really annoying (half of them dont even have a link!) and Sean is making proper press release templates and changes next week :)

This should, not only change things there drastically, but also help people when they go to set one up :)

I use press releases regularly as I have said but not from here I am afraid.


Posted by: Isabella F Abbie Shores on 03/11/2012 - 5:34 PM


Posted by: DENIS SHAH on 03/29/2012 - 9:16 AM

Really very good advice i appreciate Beth thank you so much now i will take care of my press realease. thank you so much.


Posted by: Michael Peychich on 03/29/2012 - 10:43 AM

FAA provides some excellent tools for marketing our work, if used in conjunction with our own efforts outside FAA some great results can be achieved. I use the news release feature for different events. Often I have the information of the location and their contact numbers rather then mine. Last year I ended up with two front page news stories and one full page story on page three of a local paper. Many places also pick these up and add the event to their community calendars. The main problem I see with the news release on FAA is that many artists are just using them in a desperate attempt to get other artists to look at their work. Sure we all want our work seen but it needs to be by the right people. When used to get attention of other artists it waters down the overall effectiveness of releases on FAA. I know mine releases are not ideal but here is a sample of one.


Posted by: Isabella F Abbie Shores on 10/01/2012 - 8:35 AM

bump up for new members


Posted by: Vivian ANDERSON on 10/01/2012 - 11:05 AM

Old member question....where on faa does the press release turn up?


Posted by: Isabella F Abbie Shores on 10/01/2012 - 11:30 AM


Posted by: Isabella F Abbie Shores on 01/23/2013 - 7:14 PM


Posted by: Sarah Vernon on 03/05/2013 - 2:17 PM

I was all ready to write a press release via FAA but after reading all this, I'm wondering if it's worth it. Unless I'm missing a link (no comments, please!), FAA have not yet provided a set template, let alone one that will not publish unless it's completed correctly. What would you advise?


Posted by: Isabella F Abbie Shores on 03/06/2013 - 8:06 PM

Just read back before posting and ask, would you read this in a magazine or in a paper? If not then rewrite it


Posted by: GABRIEL BRAUNLIN on 03/20/2013 - 11:23 AM

This was very helpful for me. Thanks!


Posted by: Isabella F Abbie Shores on 03/20/2013 - 1:40 PM

I am glad Tim :)


Posted by: Adam Jewell on 04/21/2013 - 11:57 PM

In order to prevent people from posting absolutely anything in the press release area, how about a small charge for posing a press release? Not much, just $1.00 or so, so that someone has to go to at least a little bit of trouble to post one and can't just pull up the screen and drop anything in there.


Posted by: Fran Riley on 06/14/2013 - 5:05 PM

Bump! Take a look at the press releases if you want to see how this is abused / used in exactly the wrong way. What a waste of server space.


Posted by: Isabella F Abbie Shores on 06/14/2013 - 5:16 PM

I know and I have tried to have something done


Posted by: Janet Zeh on 08/01/2013 - 9:37 PM

Thank you so much for writing this (and continually bumping it!) I recently joined and had absolutely NO idea what was supposed to go in the press release section or how it is used here.

So I started looking around for info and was very happy to find your post. There is so much possibility if used correctly - a template would be awesome, but even just more information that is easy to access would help.

Again, thank you!


Posted by: Mary Ellen Anderson on 08/01/2013 - 9:51 PM

thank you for taking the time to put this together. very helpful.


Posted by: Joseph C Hinson Photography on 08/27/2013 - 3:51 PM

I used to work in TV and saw some of the press releases that came to our in box. Most were done very well and I have tried to remember some of what I liked about those when I do my own releases --

Not that they seem to have helped sales too much for me.


This discussion is closed.