Sure. Create a post about that product with an eye-catching image and include a link to your sales page. Make sure the image has less than 20% "text" and it should get approved.
You can do some trial and error on how to shape your target demographic. Start small - very small - and do plenty of A/B testing on what may/may not work for you. If successful you can always scale up. Many people lose a lot of money because Facebook makes it seem so easy to advertise. Well, it is easy to advertise - but it's much more difficult to advertise effectively.
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~ Bill
~ US Pictures .com