Pricing Markups On Photography

You are correct. Mark up is the amount if your product is sold. You get an idea on the pricing by looking at others work and see how much they are setting the price. You can also look up price details for the product that gives break up of print cost and material cost.Print cost is closest to the mark up .

Yes, your markup is what you get paid if you make a sale. I looked at one of your pictures - the kitten with the yellow tulip - and your prices are in the same ballpark as most people's prices here.

$1105.29

That would be my total cost of ownership if I ordered a 60 inch kitten print nicely framed and shipped to my address. You would get $32. That is 2.9% of the total cost.

I disagree with James and say your pricing is FAR to low on the larger sizes. Unless of course you are OK getting ~ 3% of the retail cost. Remember, it is YOUR art they are buying the frame, the printing and the shipping, which are currently 97% of the retail cost are only being done because someone bought YOUR art.

If agree with JC. On the 60 inch paper print the blank paper costs more than 7X what the image on it costs ($17.50).

I'd go significantly higher. For my sales, price doesn't really seem to affect sales.

IMHO the price of the image should be somewhere between 2 and 5x the cost of the paper for a paper print.

Upon further review, JC is right. Your prices on larger sizes are on the low side.

I am a bit confused. When I go in to do a pricing change like the Bulk Edit, it doesn't show the full size
example 8.00 x XXXX then you add your mark up .
doesn't make sense to me.

My prices must also, be to low . I made $17.00 on a canvas that sold for $71.00 ??

You get what you put in the box.

Pricing is based on the longest side.

I'm very confused. I enter $10 markup, but FAA charges $15 plus $7.56 for the paper = $22.56. Where's the extra $5 coming from?

Profit and handling. FAA is the middleman between you and the supplier. They get paid for creating the system and handling the transaction.

That makes sense. But you would think FAA would disclose this somewhere, or maybe I'm just missing it. On the pricing page it says

"The prices shown below are base prices. You add your markup to these prices to arrive at your final sell price."

$7.00 for paper (base price) plus my markup should be the final SELL price. But it's not; it's an additional $5.00. Where do I find this profit and handling disclosure? Thanks.

Figured it out. Nevermind.

"I disagree with James and say your pricing is FAR to low on the larger sizes. Unless of course you are OK getting ~ 3% of the retail cost."

Ahhhh.... I am having a little trouble getting the part that the markup has any relevance to the final retail value of the framed piece.

The mark up is going to be the same, it is not a percentage of the final framed piece If the frame changes, up or down, the 3% is going to change up or down as well.

Or are you just using that as an example?

For the record, I have not looked at her prices so no opinion on if they are low or high.

"MHO the price of the image should be somewhere between 2 and 5x the cost of the paper for a paper print.'

That is not going to work. The prices of the materials change on every purchaser according to what the buyer selects. That would be impossible to figure and price accordingly.

Most pricing of retail products states with you cost of goods. You have no cost of good when you sell on FAA. YOU are not selling the paper, the frame, the glass, the canvas. You are only selling THE USE of your image. You can not possible price you work based on the value or price of the finished product.

You need to establish your prices based on what YOU want for the use of that image in the different sizes and on the different products like totes and pillows. YOU do not pay for the pillow or the tote so you can not see that as a cost of goods.

"I'm very confused. I enter $10 markup, but FAA charges $15 plus $7.56 for the paper = $22.56. Where's the extra $5 coming from?"

The buyer. There is no disclosure for the seller because you are not paying it.

Technically speaking, I think the term "mark up" is a bit misleading and maybe a better term would be commission or fee. That is what you are getting.

The price you get is not really a true mark up. You are charging FAA a fee for using your image, to be sold to the end buyer. They sell the image and pay you your fee plus 5% of the selling price of any framing or any product that the buyer buys. Then you are out of the transaction. Unless there is a return of course. On the returns, you are debited for the amount of the fee you recieved, but FAA eats all of the other cost of doing the transaction. THAT is a great deal for the selling artist.

That fee is not really a mark-up. You as the seller has no other participation in the sale or the of the cost of goods that go into the finished product, including the shipping. You do not chose them and you do not pay for any part of them.

FAA handles all of those other functions and the is no reason what so ever to give disclosure on something that the selling artist has no participation in.

The word is sale. I made a sale. Final sale price.

Say it out loud. Have you ever said "I made a sell"? What about saying "The final sells price"? Does that sound right to you?

If it doesn't sound correct when said out loud there's a reason for that....