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Thomas Zimmerman

9 Years Ago

Making Art With A Market.....

There are lots of threads about marketing your art, but very few about making art with a market.

I know opinions can vary on this. Many people make art only for themselves. What they want to say, what strikes them, whatever comes out, they want to sell. Awesome....power to ya! This article is not for you. I am talking to the artist who not only stays true to their style, but also wants to make artwork to sell. This is me. I've had some moderate success on FAA. I'm hitting my goals, making some sales, paying some bills, and growing. I love it here, but to continue growing to the goals I've set for myself, I have to continue to build a portfolio of work people want to buy. This is my day to day struggle RIGHT NOW, so I decided to write about it. Please keep in mind there are many ways to sell art, and this is just one man's opinion among many.....and sometimes I write a bit tongue in cheek.....and mostly from the perspective of a photographer.

PART 1 - Subjects to stay away from.
This is something that a lot of people starting out could use to hear in my honest opinion. See that flower in the park, or in your front yard....wow its pretty isn't it! Grabbing your camera and running to take a photo of it to sell sounds like a great idea doesn't it? *SMACK* NO.....there are 100,000 photos for sale on the internet for every single buyer who wants a photo of a flower (figures are verified in my brain, are completely made up, and don't matter..now FOCUS). There are extremely talented artists who dedicate their entire life's work to flowers. Realistically, most artists don't have the talent to compete against the massive amount of amazing flower photography out there. Expand that idea to any subject with a low entry level to get. Dogs, cats, pets in general (mostly), trees, insects. Anything everyone with a camera phone has a picture of already. I am not saying you can't sell some prints of these type of subjects....I'm saying that if you spend 100 hours photographing flowers, trees, insects, and other subjects like this....you are going to get very little return on your invested time. However, if you follow some of the tips below and put that same 100 hours focusing on subjects with a market, you increase your chances of making multiple sales.

2. Lifestyles/Professions
A great place to focus your efforts is making art that will appeal to people who live within a certain lifestyle, or have a certain profession. At their core, this is who people are, and people like to put art on their walls that speaks of who they are. This category will always trump flowers because of that reason IMO.

Pick a lifestyle or profession that you have access to. Research it, think about it, learn about it, talk to people about it, understand it, and then make art that will speak to those people. If you are one of those people, its even easier. Lets pick a topic....say surfing. I know nothing about surfing, I live in Kansas, but if I think about it a bit, I can maybe identify a photograph to take that would appeal to them. Rolling waves with a cool sunset behind them. Bonfires on the beach, think of the company, the companionship, and of course the simplicity of the board, the ocean, the sand. Be inspired. I search surfing on FAA...there is some cool stuff but I think there is some room there for some more art that speaks to surfing and surfers. The best sellers aren't something I couldn't achieve with a little planning and effort.

My own example of this is agriculture and farming, not only a profession, but a way of life. I live, breathe, and am that, so I understand what those people want.....and I set out to make it. They are my best selling images because I understand and connect with that market best. Find your own markets you understand and connect with based on lifestyles and professions!

3. Popular Places -

This one is a double edged sword. Popular places that people love have great markets, they want to remember how they felt there, they want to connect again, a place can become part of your soul, part of yourself in a way. At the same time, some popular places are completely saturated with work (like the Brooklyn Bridge for example). There are, however, plenty of popular places with little to no artwork available. They can be national, regional, local, but the bigger the place, the more competition, but the bigger the market. In these places its important to really put time into the quality of your shots, they must be high quality to stand out and sell. Capture the essence of the place, figure out why people love it and you will be better at making art that represents it.

My own example of that is Wilson Lake here in Kansas. Its a very unique place, and most of the central part of Kansas has some memories from there, some people have house boats there, some people have vacation homes there. Its a beautiful place that lends itself well to artwork....and it has a pretty decent sized market......and not much artwork. Now this isn't always the case with popular places, sometimes there are a ton of art centered around a place, the key is finding those niches that are under-served, and popular......which brings me to my next point.

4. The under-served market.

This is basically JC's Abilene theory, but there are thousands of places that have no artwork for sale from them. If you spend some time getting to know a place or region, you will find places that mean something to people that have no art available. The markets are smaller, but at the same time you have little to no competition, and can get multiple sales from those places. It can be low hanging fruit really.

5. Things people spend a lot of money on....

Now this one can be a little less intuitive, but people value what they spend money on. If you figure out what people spend money on, half of the battle is over, because you are making art for a market that spends money. Money is GOOOD.

.....I am going to use myself as an example. I love NFL football....I spend about $10,000 a year on tickets, gas, concessions, training camp, jerseys, art, etc. all on the Kansas City Chiefs. When you already spend 10k on a team, $500 for an awesome print to hang on the wall in your mancave seems like a lot less. There is a market there. People who own Porsche's have a lot of Porsche memorabilia. People who spend millions of dollars on John Deere equipment for their farms....have a lot of other John Deere stuff....art on their walls too! John Deere even makes socks! People who are into dirt track racing spend a ton of money of dirt track racing. People who are into horses spend a ton of money on horses. People who love planes spend a ton of money on flight stuff. Are you catching my drift? Follow the money....its what we are after right? Don't stomp on trademarks, don't be obvious and make logos and expect to rake in money....but speak to those people in some way and there is money to be made.


-CLOSING-
The whole point of this post, is that if you want to make more money at art, you have to have buyers for what you make. If you are in the top 5% in skill or popularity, well you can make just about anything and people will buy it. If you aren't there.....like me....sometimes you have to put more thought and energy into it to meet your goals. This is more than a numbers game as in who has the most art and best keywords wins, even though those are most important things. Think about how many people there are out there with money looking for a piece of art they can connect with. Figure out how to connect with them, make something they can fall in love with, and you have something!

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TL Mair

9 Years Ago

Excellent, I have been thinking of this exact thing, I live in Utah, a beautiful state, and every one photographs it!! So now I am on a quest for subject matter that matters, but is low on the photo list, I know it's not swans!

TL Mair
tlmair.com

 

Edward Fielding

9 Years Ago

People spend all kinds of money traveling to other parts of the world only to take the same photographs every other tourist is taking. What about your own area? Most likely its under-served.

Mature subjects - flowers, birds, Eiffel Tower, NYC skyline etc are still immensely popular but you better bring something new to the table if you want to stand out.

Then there are subjects that no one wants - ever - like photographs of your feet.

You are selling a memory, a feeling, not "I saw x". The photographs with power have more to them then just documenting a physical object.

 

Andrew Pacheco

9 Years Ago


Great post Thomas! Very well thought out. Thanks for sharing your thoughts on the matter.

@Edward I guess I better just format that 16 gig card I just filled up with photos of my feet. Damn! I thought I was on to something.

 

Kathy K McClellan

9 Years Ago

Great thread, Thomas. Thanks for posting.

Kathy K. McClellan
http://keppenart.com

 

Bliss Of Art

9 Years Ago

yes, the message is clear. with little modification 'if the motive is not only money' do art/ photography which give you peace/ bliss/ fun...after all values differ for different people

 

Edward Fielding

9 Years Ago

The message is about posting artwork in a store such as FAA. There are plenty of places to share art/photography for fun - Facebook, Flickr, etc. When you put a price on your work and offer it for sale there is a different level of expectations.

 

Frank J Casella

9 Years Ago

The book has already been written Thomas. " Sell and ReSell your Photos" by Rohn Engh. Check it out at your library. I've been doing this since 1992. ...

... I like the passion you put into your writing. Good reminder of some things I forgot about.

 

Marlene Burns

9 Years Ago

Well stated, Thomas.
I have one series that has a targeted market and does quite well as prints and original paintings. I formed a company and promote the fine art reproductions of the series. Most of my buyers find me via google search and faa's ranking is quite high.
I am presently targeting another market and will let you know how that goes!
Frank, thanks for the book title.

 

David King

9 Years Ago

Your flower example is how I believe the landscape painting market is unfortunately, there is high demand but it's also over-served. I have no idea what to do about that.

 

Frank J Casella

9 Years Ago

Marlene -- My pleasure. Enjoy your day.

 

Peggy Collins

9 Years Ago

Excellent post, Thomas, thanks! I can't help it though, I still love to photograph flowers.

 

Thomas Zimmerman

9 Years Ago

And Peggy that is great, I'm not saying to not photograph flowers.

I am simply stating that if making money is part of your goal with your art, your time would be better spent photographing other things.....for instance a great niche market you have carved out like chipmunks and squirrels having cocktails!

 

Marlene Burns

9 Years Ago

Thomas, are they drinking Cosmopolitans or dirty martinis?

 

Thomas Zimmerman

9 Years Ago

I don't know, my knowledge of drinks goes from beer, to bourbon, with a little tequila in there somewhere. Those 3 get me snookered just fine!

 

JC Findley

9 Years Ago

VERY good post, thanks....

 

Thomas Zimmerman

9 Years Ago

David King....if I was painting, I would do the same thing I do with my photography. Find subjects that have a defined market, but also aren't heavily saturated....then focus on making the best quality art for that market that you can. Rinse....reuse...repeat!

 

David King

9 Years Ago

Problem is Thomas, I have no idea what that would be, the whole market seems pretty darn saturated to me. I guess I'm not creative enough to come up with an underserved niche.

 

Edward Fielding

9 Years Ago

With painting you have the advantage of sticking out with a style.

Few photographers have a style which sets them apart.

 

JC Findley

9 Years Ago

Oh oh oh oh OH..... I can use this thread to justify buying even more Emerson Knives because now I can shoot them and sell the pictures and will be making money!!!!!!!!!!!!!

(Fits both 4 and 5)

 

Thomas Zimmerman

9 Years Ago

Instead of selfies....call em knifeies?

 

JC Findley

9 Years Ago

Knife porn is the official term used by aficionados.

 

Marlene Burns

9 Years Ago

JC, I say take a stab at it!

::::::ducking::::::

 

Toby McGuire

9 Years Ago

I was telling my girlfriend about not bothering trying to sell flowers (she sells prints too)... She then proceeded to sell 5 pictures of a sunflower lol.

 

Roger Swezey

9 Years Ago

I've done OK throughout the 4 decades selling my art to what I consider a both unique and diverse market.

People who buy their first piece in spite of themselves.

For they never expected to ever buy a "Rat, Bat, Vulture Sculptures, when they initially come upon my work.

The first question they have (usually to themselves) Why the hell are they here?..Especially, at this prestigious venue

Everything about them is wrong:

......Who wants a Rat, Bat or Vulture Sculpture?

......They certainly are not "Museum Quality"

.......And....SHELLCRAFT!! HOW LOW CAN ONE GO??

But enough do buy

And the one sure thing about this market is that I can never predict who'll buy and who won't

For they come from all areas of society

Go Figure

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Bill Tomsa

9 Years Ago


Marlene Burns

"JC, I say take a stab at it! "

Marlene, You are so SHARP! :-)

Bill Tomsa

http://billtomsa.blogspot.com/

 

Robert Kernodle

9 Years Ago

You forgot Zombie Hummingbirds.

I did not forget. I remembered YOU specifically, thinking that you already had that market sewed up (i.e., well served).

But zombie killing implements might be a way to go too, J.C.

Maybe when we get our fill of the walking dead, we can get back to really living again. But I guess life is boring, and death is so much more exciting. Humans are strange that way.

 

Gregory Scott

9 Years Ago

I submit that a pocket knife is not a suitable zombie stopper. You have to smash the head, or decapitate the zombie to bring it to a full stop. I would think that a really sharp Japanese samurai sword or a broadsword might be most effective. You want something with good reach, to avoid getting bitten. With Zombie hummingbirds, you mainly need a full helmet, such as a motorcyclist or fighter pilot would wear, since he's going for ears, eyes, or nose. JC is well equipped. JC's airplane photos are a good example of a specialty niche with a good strong market, too.

 

Elizabeth Bathory

9 Years Ago

Art Prints

Did you say making art with a marker.. oh.. no sorry..I misread. making art with a market.. now that is a very long subject.. but I added art made with a marker.. felt tip marker to be exact.. anyway have a nice day .. wow.. let me know when this discussion closes as you would have written a very very very long book.. that is a very hard thing to decide just what sells.. and it is discussed here pretty much on a regular basis yet it is like the secrets of the universe.. no one really knows.. JGP

 

Vale Tek

9 Years Ago

@Jean ...You are selling a memory, a feeling.....any Worlds :)

you really know it http://fineartamerica.com/contests/digital-desire-loving-glances.html?tab=artwork

- most expensive is your image :) it is like the secrets of the universe..

 

Vale Tek

9 Years Ago


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Vale Tek

9 Years Ago



I just wanted to remind everyone that voting for Yellow Yellow Yellow

Contest Overview 471 Members 861 Pieces of Artwork 0 Discussions 357 Votes
http://fineartamerica.com/contests/yellow-yellow-yellow.html?tab=overview
Congratulations Contest Administrator Christina Stanley


Thanks you all for the great thread.
Good Luck ! V

 

JC Findley

9 Years Ago

Vale

Please take some time off for spamming.

This is NOT the place to post links that have nothing to do with the thread.

 

JC Findley

9 Years Ago

On topic, there are myriad Abilenes that still remain.

I shot a local landmark a couple months back. The landmark is in a city with a metro population of 1.12 million people yet there are only eight images her of the landmark. Two are mine. Sold one yesterday.....

 

Edward Fielding

9 Years Ago

Ejection seat activated. SPROINGGGGGG!

...

My last sale had 100 repins. Its a good gauge of popularity.

 

Thomas Zimmerman

9 Years Ago

.....I sent a John Deere print to Hong Kong of all places yesterday. Who knew!

 

Vale Tek

9 Years Ago

STAFF MESSAGE ~ THIS POST REMOVED BECAUSE OF GRATUITOUS NUDITY AND SPAM

 

LEANNE SEYMOUR

9 Years Ago

Great post and interesting thread.....enjoyed the humour btw! :-)

 

Susan Vineyard

9 Years Ago

This thread kind of relates to something I've been thinking about. I am currently living in Australia and the beaches and so many other things are great to photograph, but when I label beach scenes, windsurfing photos, etc. with their location in Australia, I wonder if I'm turning off some customers who think, well, I'll never go to Australia and I'm not really interested in a beach in Australia. I don't ever see anyone from Australia looking at my work. Maybe I'd be better off posting these pictures as a generic beach. I just wonder sometimes....

Sell Art Online

Art Prints

 

Thomas Zimmerman

9 Years Ago

I don't think posting a place as a location just because you are there is good, I think it should be a recognizable place to post the location, aka someone from there would look at the photo and know exactly where you are.

But at the same time without the location you are awash in a sea of nameless beach photos.

Double edged sword.

 

Lanis Brett Ossman

9 Years Ago

Great post, especially the parts about being different. However, if you say photograph a flower that is quite different than anything else, how do you get people to see it. Your photo may be buried on page 35 of 50 pages of search results. I for one, probably won't sift through 35 pages before I find something I like. Like the local photo idea as maybe the best chance to be under-saturated in the market, BUT your market may be solely local aka small.

Kind of a tangent to this topic. What about model and property releases? I'm sure many don't bother, but that doesn't make it legal, if someone comes after you. For example, I recently shot a photo of the Tampa nighttime skyline that many people loved. However, most of the buildings have business logos. Even if I remove the logos, they are pretty recognizable. Any LEGAL resources or documents on releases? Your opinions will be great, but can you back them up with a legal resource?

 

Mike Savad

9 Years Ago

@lanis, you can't rely on the internal search, you have to seek people out. look up people who live that specific flower.

you don't need model releases and such for art. for commercial yes, but not for art. you are free to shoot people on the street etc, all you want. its not a bad idea to have a release if you can get one. building logos are trademarks - but only if they fight them. if there are a number of them, i don't think there would be an issue because you didn't single out one single buildings. and you don't need a building permission because you can shoot those. if you were an architect trying to copy the building, that would be a different story.

every location you shoot in may have different laws about that btw.


---Mike Savad
MikeSavad.com

 

Thomas Zimmerman

9 Years Ago

There is no such thing as a model release or property release in art photography.

 

HW Kateley

9 Years Ago


@Thomas, to put a finer point on this, doesn't that really only apply to prints? I have come under the impression lately that if you are putting your images on mouse pads, coffee cups, cell phone covers, etc, that it was at that point actually considered commercial because it was being used to sell an item.

(standard disclaimer: not a lawyer and don't play one on TV)



 

Susan Vineyard

9 Years Ago

I have a question along this line. Are photographs of sculptures legal? I have one I'd like to post. It's from a museum in Tulsa, and it looks old and chipped, but I have no idea who did it. I'd love to post the photograph but don't know the ethics or legality.

 

Lanis Brett Ossman

9 Years Ago

The release issue kind of hijacked this thread, so I started a new one. I posted 3 links on the subject, including from an attorney. Hope it helps.

Model And Property Releases
http://fineartamerica.com/showmessages.php?messageid=2478460

 

Mary Bedy

8 Years Ago

It's true locations that are not oversaturated sell. I don't sell that much here, but about 50 percent of what I have sold is local stuff that never (or rather rarely) gets shot. The shoreline of Lake Huron, the Saint Clair river that runs up the eastern side of Michigan between the US and Canada. I'm told by the lady at the art association store downtown, people buy photos of freighters also. I live in "freighter central", so to speak. They go by every day. The only problem is I hate photographing freighters. Oh well, I have a few that came out ok. No sales of those yet, though.

 

Thomas Zimmerman

8 Years Ago

HW yes.....the whole putting the image on products takes it into a very grey area that I don't really like to be in.

 

Gregory Scott

8 Years Ago

I have a theory that if you can easily ffill a unique niche in a search engine, you should consider doing so.
I was doing some experimentation in photoshop, and chose the copyright symbol as a subject, provoked to do so by one of the many copyright discussions on the discussions here. What the heck, I posted it, and to my surprise, someone quickly ordered a large canvas print. I speculate it was an intellectual property lawyer, since the customer contacted me and also requested a similar image with the trademark symbol.

If you do a Google image search on "copyright character", mine was one of the very few artistic images that showed up.
Showing up on the first page of a Google image search can be very, very good.

 

Thomas Zimmerman

8 Years Ago

Perfect example Gregory, thanks for sharing!

 

Janelle Dey

8 Years Ago

Hi Thomas,
yeah no flowers definitely tired of those.
Janelle

 

JC Findley

7 Years Ago

Re-opened and bumped.

 

Steve Cossey

7 Years Ago

Great thread!

 

This discussion is closed.