Art For Money's Sake

Going along with a recent thread about art investment, this NY Times article deals with the idea of buying art purely for investment purposes and the web site "Art Rank" which is like a Moody's for art. It tells you when to buy, sell or hold artwork by artist. How would you like your collectors to be advised to liquidate your work?

http://www.nytimes.com/2015/02/08/magazine/art-for-moneys-sake.html



"ArtRank. A sort of Jim Cramer for the fine arts, ArtRank uses an algorithm to place emerging artists into buckets including “buy now,” “sell now” and “liquidate.” Carlos Rivera, co-founder and public face of the company, says that the algorithm, which uses online trends as well as an old-fashioned network of about 40 art professionals around the world, was designed by a financial engineer who still works at a hedge fund. The service is limited to 10 clients, each of whom pays $3,500 a quarter for what they hope will be market-beating insights. It’s no surprise that Rivera, 27, who formerly ran a gallery in Los Angeles, is not popular with artists."