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Mark Madere

9 Years Ago

Simple Solution For Offering Discount Codes

I've seen members asking for a simple way to offer discounts without trying to explain that percentage discounts are only on our markup (which most of us don't want to reveal to our customers) or using a $ off discount that may take our profit to zero.

I think a simple solution to this whole thing is to add a box in the "Create New Discount Code" menu for "Min. Order For Discount." The artist would enter the minimum purchase amount per order to qualify for the discount.

For example:

Discount Type = Dollar Amount
Discount Amount = $10
Min. Order For Discount = $50

So someone who places an order for $50 or more would get a $10 discount. Under $50 - a pop-up message would say, "A minimum order of $50 is required to qualify for your $10 discount."

Does that make sense? I think a competent programmer could add the necessary coding to make that happen.

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Joseph C Hinson

9 Years Ago

I prefer telling the prospective buyer the percentage off is from my mark-up. But I've never actually had anyone use a discount code, so I'm not sure it's worth the trouble.

 

Mike Savad

9 Years Ago

all the explaining is confusing. dollar mark ups are confusing as well for those that don't charge a lot, i just simply stopped offering them. i hand them out now and then, but ideally it's not worth the hassle.

---Mike Savad
MikeSavad.com

 

Edward Fielding

9 Years Ago

Just price your work correctly. Apple has no problem selling their wares without a discount.

 

Richard Reeve

9 Years Ago

To be honest I don't see the point of them. As others have said, it's not worth the hassle. Is a discount really going to sell the image? If they want to spend less, just get a smaller print...

- Richard Reeve
ReevePhotos.com

 

Mark Madere

9 Years Ago

OK. I haven't had much luck with coupon codes either but I think that's because I kept the dollar amount or percentage low so that I did not just break-even on a sale.

Nothing like offering a $20 discount and the customer buys an item for $30 and leaving you with zero profit. Mike, by using the method I described to start this discussion, I can set a much larger discount and know that I'll make a profit by requiring a minimum dollar amount be purchased before the discount can be used. And I can do it without the confusing explanations that we've all had to use to this point.

Edward, have you ever noticed that Sears and all the major retailers have sales, week-after-week? They have spent millions in research to find that people will buy something now if they believe they'll get a better price during the sale. So the real model that the major retailers use is to price their work higher than what they feel their merchandise is worth - and then put it on sale to get what they really need to make to stay profitable.

 

This discussion is closed.