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Kelly Mac Neill

9 Years Ago

How Do I Utilize Seo (inside My Website) To Increase My Sales?

Hi,

I have been doing this since 11/2013 and have not made one sale. I am on the premium $ 30 a year....still nothing.
Everyone says I need to do my keywords...I do enter tons of keywords in the spot to do it - when I enter a new image. Is this the only place I do it?
I am very confused. I see a lot of people with repeat sales...may I ask...how are you achieving this? Please help!
I would be thrilled to make even one sale!!! If you have any techniques or tips and would like to help - please take a look at my site and provide critic.


Kind Regard,


Kelly Mac Neill

http://kellymacneill.artistwebsites.com/

on.fb.me/WG5nHD (shortened url from bit.ly)

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Edward Fielding

9 Years Ago

1. High volume of quality images
2. Constant promotion and marketing outside of the FAA bubble.
3. Diverse subject matter that appeals to a wide variety of buyers
4. Unique work that stands out.
5. Well thought out pricing.
6. Time - everything requires planning and time for the plan to be implemented.
7. Developing your skills to match your competition.

The hardest sales are the first ones. Sales move one up the ladder in the internal search. You have to prove yourself as a sellable artist to the internal search engine. You do this by creating Google friendly context around your images. Attracting buyers and winning sales.

The $30 fee is just the entrance fee. Its no guarantee of sales. Some people forget that there are humans on the other end of the equation. You have to provide what they are looking for before they'll hand over their hard earned $$.

 

Colin Utz

9 Years Ago

"5. Well thought out pricing."

Please tell us more about this.

 

Edward Fielding

9 Years Ago

Pricing has to match the quality of what you are offering, its relationship to your competition and to the expectations of your potential buyers.

For every seller it will be different. If you are offering something rare, you can charge more. If you are offering something easily repeatable then you will have a tougher time.

If the viewer says "I could do that" then you will have a tough time making a sale. You have to offer more than simply "I saw a duck", people will pay for artist vision. They'll pay for amazing light that required getting out of bed in the middle of the night. They'll pay for a piece that makes them feel.

 

Christi Kraft

9 Years Ago

Hi, Kelly. In addition to the great list Edward provided, I would reconsider the way you have a mass of keywords stuffed into the left side column of your home page. Your home page is the first thing people see on your site, and while search engines may randomly hit those terms on occasion, you'll have better luck with both humans and bots if you formulate full, content-rich sentences, which may end up utilizing some of those keywords. Tell people what your art is about, what products are available, who you are--make it interesting and relatable, and it's more likely to be read (and picked up by bots that catalog your site's content for search engines). Do the same on your About page.

If those keywords are indicative of your work, make sure they're in the descriptions of the appropriate pieces (again, fully fleshed out sentences are most helpful) as well as the image keywords. Try to imagine what words you might use to be able to find one of your own pieces, if you didn't know the title. Describe colors, textures, places, moods, and only what's in the image. You have a precious 500 characters to use as true keywords, so make the most of them.

 

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