Whoa, dude... a shocker.
From 2013 to 2014 when speaking about brands, both Canon and Nikon increased their market share BUT Apple (assume iphone) climbed over Nikon into 2nd place, pushing Nikon back to 3rd.
That must have been a substantial shock to those sitting around the Nikon Board Room table.
The whole long history is very interesting. When I was shooting for newspapers way back when, Nikon was it. Period, end of sentence. They had a HUGE market majority. It would be interesting to read the long-term history and how either (a) others climbed over Nikon, or (b) Nikon bungled it away.