Artists make a big deal of visual arts. Non-artists do not - they only want what serves their interests, apetites, or survival needs. Heck, I am getting to where I do not even like to use the word, "art", to talk about my image making.
The idea of art, as somebody wrote earlier, has become so degraded by such things as random fecal splats on white canvases that I fear consumers might prefer NOT to think about art at all.
Hey, let's ban the word, "art" from the English language, ... just talk about making pictures, and wall hangings, and iphone cases, and throw pillows, and such. Since "art" means nothing or everything (depending on your temperment), let's just get more specific, when speaking about our creative pursuits.
So what do we do about the title of this website that we are on here? - fineARTamerica - I suggest renaming it ... fine!america ... that's the word, "fine", followed by an exclamation point to indicate deep emotional involvement, followed by the word, "america", or whatever other country name the company extends through its zillion sister websites around the world.
fineSTUFFamerica
fineIJUSTDONTKNOWWHATTHEHECKTOCALLITANYMOREamerica
fineYOUFILLINTHEBLANKamerica
Okay, that's my rant on that.