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Frank J Casella

9 Years Ago

Was Yahoo's Tumblr Acquisition A Flop?

To be fair, Mayer never pitched Tumblr as a “transformative” acquisition. It was a modest bet, Mahaney said, that “we haven’t seen pay off.”

https://fortune.com/2014/10/02/yahoo-tumblr-acquisition-flop/

I'm on Tumblr, but only to share my blog posts from Wordpress ... and I see quite a following just from that. It makes sense as Tumblr has a larger audience than Wordress. But is audience size important? For example, I still have way more followers on Wordpress .... because that is where my target audience is. http://frankjcasella.tumblr.com/

Do you think the Tumblr acquisition a flop?

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Mike Savad

9 Years Ago

i don't care much for tumblr, i'm not sure why yahoo keeps buying out dated sites like they do. i don't see how it's an advantage to own tumblr, it doesn't even have content, just a i took the image for my page too.

---Mike Savad

 

Bradford Martin

9 Years Ago

Whats Tumblr? Who's Yahoo?

 

Lesley DeHaan

9 Years Ago

Yahoo!'s not where the kids are, but Tumblr is.
My youthful content is catnip over there, and sure I don't get many buyers from there (I've gotten, like 2, as far as I can tell), but I get a lot of exposure.
Yahoo! wants to go where the kids are and so do I! (For me, the creativity I see there rivals DeviantArt and I get pretty inspired.)

 

Ricardo De Almeida

9 Years Ago

Yahoo belongs to the 90's.

 

Mike Savad

9 Years Ago

i remember when they bought geocities. but when they realized they couldn't steal the content (take our copyrights). they failed in like 2 years and it vanished. everyone protested that the only way we can get in is to sign in, and to sign in means we agree. they totally failed on that. flickr isn't all that great since they took over, ironically the search there is terrible. i wonder what plans they have for the images that are in tumblr.


---Mike Savad

 

Dan Turner

9 Years Ago

Dead link, Frank. I get a blank page with a Fortune header in Firefox and Chrome. Tumblr is awesome if you use it the right way. Lesley said it best: Catnip!


Dan Turner
Dan Turner's Seven Keys to Selling Art Online

 

Frank J Casella

9 Years Ago

Hope this link works, Dan, maybe because I put two links in the same post one had to die ... though I've done this before with no issues.

https://fortune.com/2014/10/02/yahoo-tumblr-acquisition-flop/

Lesley -- are you on Flickr? Now they Yahoo owns both, when you share from Flickr to Tumblr it comes with full attribution and you can see what pictures are doing what with Flickr stats.

 

Frank J Casella

9 Years Ago

Mike -- I'm finding there are more people searching on Flickr for images than ever before. It's like Flickr is for images what YouTube is for video.

 

Mike Savad

9 Years Ago

except that when you go back, resize the page etc, your skirted to the top of the page again. its rather irksome.

---Mike Savad

 

Dan Turner

9 Years Ago

No. That's the same link you already posted. Here's the correct link:
http://fortune.com/2014/10/02/yahoo-tumblr-acquisition-flop/


Dan Turner
Dan Turner's Seven Keys to Selling Art Online

 

Frank J Casella

9 Years Ago

Thanks, looks like I needed to remove the http(s). Don't see any difference otherwise.... thanks again Dan.

 

Dan Turner

9 Years Ago

Shareholders want to see quick money from Marissa Mayer's acquisition and she's basically flipping them off. Good for her.


Dan Turner
Dan Turner's Seven Keys to Selling Art Online

 

Frank J Casella

9 Years Ago

Yes, Dan, she's been a tough cookie ... I admire that about her ... and it seems to be working. Yahoo! has needed this for a long time !!

 

Frank J Casella

9 Years Ago

As a competing comparison to Tumblr:

Matt Mullenweg on Ensuring the Future of WordPress

http://wptavern.com/matt-mullenweg-on-ensuring-the-future-of-wordpress

 

This discussion is closed.