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James B Toy

9 Years Ago

Question About Royalty Free Licenses

If an advertising agency representing multiple clients buys a royalty free license, does the license apply only to the client they initially buy it for, or can the agency use the same picture for other clients on the same license?

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Jeffery Johnson

9 Years Ago

Hum I suppose that depends on how you word the contract but then again I am sure that they wouldn't want to use the same image for all their clients. The campaign or project would want to be different from client to client.

 

Paul Cowan

9 Years Ago

Generally, they could use it for everyone. If you want usage restricted to a single job/client then you are getting into what is more usually the RM field. However, RM and RF are very vague terms reflecting licenses that are either quite restrictive or very broad in the rights they grant.

 

James B Toy

9 Years Ago

Thanks. Both of your answers are more or less what I was thinking. Of course, I'm specifically wondering about the Pixels RF license. I can't make a clear determination from the full license agreement.

 

Edward Fielding

9 Years Ago

If you have a very unique image, make it RM. Something worthy being in print as is. Something that might serve as a book cover or illustrate a magazine article.

If you have something that will possibly be used many times then make it RF. For example a picture of a hat that might be com-posited in other images or a texture or background.

 

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