Hello BHI -- Welcome to the FAA family!
If there is one consistent here it is that all of us do our own thing, what works for us, when it comes to marketing.
If you type in the discussion search "Marketing" you'll have a days worth of information to read.
I started personally with FB but have moved to WordPress and email campaigns. If you also do a discussion search for my name you'll see what I do.
Hope this is helpful to you.