Phone cases are hot, right now. If a phone case page entices a visitor to click in, there's the chance they'll flip through some other pages, too -- or, at the very least, they'll begin to notice and remember my name. (Which is, of course, highly visible on every page.)
In the time it's taken to sell one phone case, I've sold a number of prints, both online and in the real world. No way to be sure whether any of those print buyers saw my phone case page first, but that's a possibility . . . and I'm all about exploring the possibilities.
My website stats are showing a visitor pattern of:
Home page
About Me page
Phone Case page
Various art pages
Video page
Misc. pages
So, after seeing examples of my art on the Home and About Me pages, (my Home page opens with a slideshow) they're bee-lining to the phone cases before viewing the general art galleries . . . even if they then purchase a print instead of a phone case.
Maybe they'll come back and buy phone cases around the holidays. Maybe they never will buy a phone case. Whatever, if they want to see them, I'd be crazy not to make them available. I'll be expanding the eye-candy on my phone case page, very soon, and posting a corresponding blog post and vid. The goal of that is not to make $10 selling a phone case (though $10 is always welcome); it's simply to catch attention.
This is especially important to me, as my demographic encompasses teens to retirees. My sole phone case buyer, so far, is female, nearing retirement age. Along with her print purchases, she unexpectedly chose this wild case --
http://fineartamerica.com/saleannouncement.html?id=c765fbda0dadadbda744a20942c42589
Whether she's in a boardroom or on a cruise, people will notice every time that phone is in her hand. How could that possibly be a negative?
Anything that brings eyes to my site, and helps keep them there an extra minute or two, is a plus. IMO, that's Marketing 101. ;-)