When I was working at the Writers Computer Store a decade ago, we were all writers, and our biggest gripe with the screenwriting software that we sold and used, was that it was written by computer geeks and not writers.
A good Artists' POD should be put together by artists. Someone who understands an artist's needs, not how to make prints of Fido and the baby.
Addendum: I know, I know. It's all about money. Isn't everything?