As Jeffrey says - market off FAA and drive customers to your AW site. I put NO faith in groups, keywords, contests, or FAA search. To sell - you gotta go out and beat the bushes - email, business cards with a link on it, tell everyone you know and ask them to tell their friends. Many folks say a blog works - or a slide show put on youtube - twitter - and even flickr (remember NOT to use full size images - size them down to 72mg - they'll still show up large).