you need the keyword first, and the image has to be there 24 hours so it's in the search.
then you sponsor that one word - water. or america, you can do the phrase, but no one will ever type that as a search phrase.
then you place that link they give you on an outside website. and there you go.
water and america is probably used by about 45,000 other people though, and you will be in a lined up to be seen on that third line. you may never show up. it's honestly better to just advertise the link directly.
you'll also want to add more keywords overall, you don't need to append art to everything also.
---Mike Savad