Do You "time" Your Social Media Postings?
I am not mentioning any "times" below because I want this to be a generic discussion about whether or not it is beneficial to "time" social media postings, as opposed to being a discussion about specific times that are best.
I've read recently various reports and sources that talk about what times are best to post to various social media. So I tried it for a while.
At least in my experience, I found engagement / interaction was less when I used the recommendations and better when I did not.
And the obvious occurred to me: Most of the advice tries to calculate social media posting times based upon the heavier use periods of that social media. But that presupposes that everybody out there is only viewing and sitting around waiting for your post. That's not the case. In heavy usage periods, there is also heavier posting. This means what you post gets rolled off the pages that much faster, lessening the chance somebody will see it. It's lost in the flood.
What are your good and bad experiences trying to "time" social media postings?
