I am a keen internet shopper, but as a rule I look only for shops from the EU to avoid custom fees, these fees are absurd high and process is very bureaucratic and long. It means we lose many European customers here. I have reasonable jewelry sales on Etsy, but only from the USA or Canada. Europeans are buying only tutorials, so instant download not custom issues. If we would like to have good sales in Europa, there should be possibility to print in one of 28 EU countries.