If you search for kickstarter in the discussions, 39 different threads come up...
Including one I posted a few months ago. You can look at it - it was about a successful project that I just happened to come across. It was somewhat interesting - not particularly mind-blowing - but the guy really seemed to have his ducks in a row.
Funny thing, the thread had over 1500 views and only one reply not from myself. I notice there is a near fanatical lack of response on all the "kickstarter" threads LOL no clue why(??)
Anyway, good luck to you daughter. BTW there are a lot of other "crowdsourcing" sites. From what I have seen, one of the better ones is indiegogo.
I did one a little while back to try and raise funds to publish my calendar, but only got part of the funding so it didn't happen.
You have to have a way to market the hell out of it so you can reach your goal, or have it be interesting enough to go viral.
One of the features I noticed about this one was the huge number of twitter followers they had, now way over 200,000. Again, the founder appeared to have a strong basis of credibility in film to work from.
I agree with you Chuck about squeezing acquaintances for support and the amount of work involved, the Facebook likes, etc. My own approach is at present I have only a vague idea that I might possibly have a project worth pitching somewhere along the way - so am hoping to have at least a minimal critical mass of a (social media) network built up so that I could engage it when the time is ripe.
It may well not be for a kickstarter project - could be any other type of project, exhibition, etc...
btw interesting bio you have and love your work and range of styles and subjects..