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I've always wanted to use my creativity to create stuff and share it with the world. I DJ, I cook, I take photographs, I create and edit video. As long as I'm in a situation where I can use my creativity and share it with people, I'm a happy guy. Nearly ten years ago, faced with the purchase and downsizing of a company I was working for, I decided to go out on a limb and start my own business. It started out essentially as a DJ business but, as a way of putting my own twist on DJing, I offered all of these video-based add-ons to traditional DJ services. I made photo slideshows for people, I mixed music videos live (the same way DJs mix songs together live), and things have been great.
But what I intended when I started out, was more unique and abstract video content instead of music videos and slideshows (which now anyone can make in a few minutes in iPhoto). I wanted to do something more along the lines of what you might see in a nightclub or at a concert and bring the energy and impact of those visuals to clients' events. As it turned out, that was a much more difficult sell than the more mainstream stuff and so I fell into a comfortable and busy rut of doing a lot of video-deejaying and slideshow making.
A few years ago, in response to a YouTube video I had made for a Jonathan Peters song, I was asked to come run live visuals live for a show he was doing at Roseland Ballroom in NYC and my VJ/Visual work really started to pick up. I VJ'ed for a bunch of big New York nightclub shows, did some custom visual reels for DJs (3D logo animations, graphics reels, etc) and I got hooked up with a big production company here in New York doing a lot of live VJ work and content production and so now I'm finally doing a lot more of the video performance/production work that I had set out to do when I started my business and photography, for me, is a natural extension of that production.
Having always loved photography but having never ventured into selling my work or putting any effort behind getting commissioned to shoot photographs for clients, I decided that it was time for me to focus more intently on it for two reasons: First, principles like composition, color theory, form, light/shadow are all things that are critical to good visual design and so I felt that by focusing on photography, I would improve all of my design work. Secondly, I had lots of clients coming to me to produce video content for them and asking me to either integrate sub-par photographs or not having any photos at all for me to use in the projects I was creating for them. So, I felt like it was time for me to expand what I was doing professionally by focusing on a creative medium that I already loved and had a lot of respect for.
So here's some of my work. I hope you enjoy it and that it makes you happy when you look at it.
If you'd like to connect with me on facebook, that would be great - especially if you're local to New York! I always love getting to know people nearby who are into similar things as I am. I think it's always a good professionally and personally to just...connect with people...learn about them, let them get to know a little about what I do and what I'm about etc and so this is my invitation to connect. My personal face book is facebook.com/randyesulto and my professional one is facebook.com/20fifteen.multimedia Use either one, you'll get me.
So, that's about it. That's my little spiel on, 'me' and my work.