Red Pepsi Sign is a photograph by Avis Noelle which was uploaded on February 24th, 2013.
Red Pepsi Sign
The iconic red Pepsi Cola sign stands out along the East River in New York City, U.S.A.... more
by Avis Noelle
Title
Red Pepsi Sign
Artist
Avis Noelle
Medium
Photograph - Digital Photography
Description
The iconic red Pepsi Cola sign stands out along the East River in New York City, U.S.A.
Here's some history and a video about the new apartment building that was built to hug the sign, giving reverence to its history.
Since the Art Deco-style sign was built in 1933, Pepsi has had seven new logos and 20 different ad slogans. "We never changed that sign because it was so special." said a Pepsi spokesman. "Here you have the most superb of signs, with such history and heritage, just standing there all alone, looking gorgeous."
Designed by the Artkraft Strauss Sign Corporation, the sign once crowned Pepsi's Hunters Point bottling plant, which closed in 1999 and was later demolished.The sign was re-erected and It is still owned and maintained by PepsiCo.
Generations of Manhattanites have grown up looking across the East River at this iconic symbol. Here's the video, you'll have to copy paste it I'm afraid, but worth watching. The new concept it seems is different to the original artist concept shown in the video, now the architect wants to work the corners of the building into a more rounded style that almost hugs the sign, and mirrors the rounded style of sign's lettering.
http://www.youtube.com/watch?v=68SysNTu1oQ&list=UUxcOFHwdgmyXEaenXe_s2Yg
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February 24th, 2013
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Viewed 241 Times - Last Visitor from New York, NY on 03/19/2024 at 9:20 PM
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Comments (38)
JOHN TELFER
Avis, Great photo I was just at the Empire State Building on July 5th and I was pointing out the Pepsi Cola sign out to some friends from the 86th floor Observatory Deck. This is an amazing photo with great details and a great and interesting write up, fav, voted and google promoted