Natures Gifts

Autumn is associated with the Halloween season (influenced by Samhain, a Celtic autumn festival),[14] and with it a widespread marketing campaign... more

by Marcia Lee Jones

Title

Natures Gifts

Artist

Marcia Lee Jones

Medium

Photograph - Photography

Description

Autumn is associated with the Halloween season (influenced by Samhain, a Celtic autumn festival),[14] and with it a widespread marketing campaign that promotes it, in the US. The television, film, book, costume, home decoration, and confectionery industries use this time of year to promote products closely associated with such a holiday, with promotions going from early September to 31 October, since their themes rapidly lose strength once the holiday ends, and advertising starts concentrating on Christmas.


Halloween pumpkins
Television stations and networks, particularly in North America, traditionally begin their regular seasons in autumn, with new series and new episodes of existing series debuting mostly during late September or early October (series that debut outside the fall season are usually known as midseason replacements). A sweeps period takes place in November to measure Nielsen Ratings.
Autumn, particularly in most parts of the US, also has a strong association with the start of a new school year, particularly for children in primary and secondary education. "Back to School" advertising and preparations usually occurs in the weeks leading to the start of the fall season.
Since 1997, Autumn has been one of the top 100 names for girls in the US.[15]
In Indian mythology, autumn is considered to be the preferred season for the goddess of learning Saraswati, who is also known by the name of "goddess of autumn".

Uploaded

March 28th, 2014