Choosing Marketing Methods to Sell Your Art

Posted by: Barney Davey

Join art marketing and art business experts Barney Davey (artprintissues.com) and Jason Horejs (xanadugallery.com) to get their perspective on which marketing methods work best for artists.

For visual artists, marketing has always been a challenge. While we all seem to agree to the importance of finding exposure for an artist’s work, it is the “how” that poses a most perplexing test for artists.

Making decisions on these questions as these below illustrates the challenges, and all small businesses, face:

What is the best way to allocate (sometimes very limited) marketing funds?
Which methods will make marketing dollars go the farthest?
How much of a commitment to make marketing in general?
How much of a commitment to any single marketing method?
How can artists measure the success of their marketing efforts?