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Greeting Card Base Price Comparisons

There are hundreds of websites on the internet that offer to help you sell your artwork.   In fact, new sites appear almost every single week.   Unfortunately, there isn't enough time in the day to join them all... and even if there was, most of us would quickly become overwhelmed trying to maintain multiple sites with our newest releases and price changes.

As a result, you have to determine which websites are most likely to generate sales for you and are worth your time, money, and marketing efforts.   When evaluating the relative merits of one site versus another, there are many important questions to ask.

One of the most important questions is: "What are the base prices for the printing and framing products?"

If a website is going to charge $100 as the base price for an 8" x 10" print, for example, you will have a hard time selling prints even with a very small mark-up.

If you're serious about selling print products and greeting cards, you need to partner with a reputable company that offers high-quality products at reasonable base prices.

Base Prices and Shipping Charges

 

Single Card

Pack of 10 Cards

Pack of 25 Cards

Delivery Time to U.S.

Shipping Charge for 25 Cards

Card Size

$3.95

$19.50

$37.50

2 - 3 Days

$6.55

5.00" x 7.00"

$3.33

$33.30

$83.25

10 - 15 Days

$9.50

4.50" x 6.40"

$2.99

$25.00

$57.28

2 - 3 Days

$4.99

4.50" x 6.30"

 

The chart, above, provides an overview of greeting card prices from three popular suppliers: FineArtAmerica, ImageKind, and RedBubble.   As shown in the chart, there are significant price difference between the three suppliers - especially at larger quantities.   This price difference can have a signifcant impact on your earning potential.

Let's assume that you're an artist and that you want to charge $50 for a pack of 25 greeting cards.   That works out to be $2.00 / card... which seems like a fairly reasonable price that some consumers may be willing to pay.   Remember, in a consumer's mind, you're probably competing against Hallmark and American Greetings, both of which sell packs of 25 cards for $10.

If you sell your cards through Fine Art America, you would earn $12.50 for the sale (i.e. $50 sale price - $37.50 base price).

With ImageKind, you would actually lose $7.28, and with RedBubble, you would lose a whopping $33.25.   In reality, you wouldn't lose anything.   You just wouldn't be able to sell your pack of cards for $50.

Let's look at it another way.   You want to earn $12.50 for the sale of 25 greeting cards.   With Fine Art America, your sale price is $50.   With Imagekind, your sale price would be $69.78, and with RedBubble, your sale price would be almost $100.

Assuming everything else is the same (i.e. quality of cards, etc.), you're much more likely to complete a sale and earn your $12.50 in profit when the price of the pack is $50 vs. $100.