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You are Probably Doing It Wrong

Carolyn Edlund

Blog #21 of 226

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June 9th, 2015 - 09:42 AM

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You are Probably Doing It Wrong

by guest blogger Andy Derrick of ArtSquare

Four reasons why your digital portfolio isn’t helping you the way it should.

Engaging effectively in the digital world is now more essential than ever to be a successful artist— and after countless conversations with artists I’ve found this is an area where nearly everybody struggles.

You want to spend your time creating, right? Not solving all the moving parts of getting quality images of your artwork, managing them well, and sharing them effectively. Focus on finding efficient solutions for the areas below where almost all artists fall short and you’ll clear up your time for creating AND sell more of your art.

Sourcing Images

It should go without saying— having quality digital images is 100% critical for your art business.

When promoting online, making prints, submitting to galleries, etc. not having images that reflect the quality of your original work is like showing up to an interview in a suit that’s dirty and wrinkled. No one would do that, but I talk with artists every day who have settled for poor image quality when it comes to their artwork without understanding what exactly that communicates.

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