Why People Buy Art

As an artist, you’d like to find potential customers and sell your work. But do you know what inspires them to buy?

Artwork doesn’t sell itself. That is a common misperception, usually resulting in low sales volume. So, what is the magic that will cause buyers to commit?

I recently had a conversation with Ashwin Muthiah, CEO and co-founder of art website Easely about motivating buyers to make a purchase of your work.

“Quite often, making an art purchase makes people feel ‘cultured.’ They love the idea of acquiring art, and even becoming an art collector,” he says, “But intrinsic to the sale is understanding the story behind the artist and the work. Customers are not just buying something that looks good (although that’s naturally still important.) They are buying an experience, and that experience involves feeling that they understand and connect to the artist.”

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