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Who Controls Your Art Business?

Carolyn Edlund

Blog #57 of 226

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January 15th, 2015 - 01:15 PM

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Who Controls Your Art Business?

by guest blogger McKenna Hallett

You don’t have a lot of say about your exposure when it comes to using third-party sites. Here’s how to take back control.

Have you been watching the changes? It was about a year ago that Facebook made a bunch of new rules and changes to their algorithm. Slowly, it was obvious to most of us that posting to our fans was no longer as fruitful. Got 500 or 5,000 likes? Want to reach more than, say 7% of them? Not happening now – unless you pay to boost.

Someone like me, writing this guest post for Artsy Shark, doesn’t have a lot of motivation to pay when almost everything we post is informational. Who would pay to invite people to see content that is free? For many who use Facebook, it’s been a long year of knowing that we are no longer reaching people who may really want to hear from us.

But, so it goes. We don’t own Facebook. They make the rules.

The newest and potentially most damaging rule starts this month.

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