Whats Killing Your Art Sales

by Carolyn Edlund

Is your art business about to pass away? Here are some reasons why your sales may be dying.

Non-existent Website. At this point in time, if you don’t have an art website, there is simply no excuse. You are invisible to virtually the whole world. And if you have one that hasn’t been updated in years, that doesn’t help either. It will look like you’re out of business, or perhaps you’ve expired.

Poor photos, anyone? Are shoppers inspired to buy after viewing blurry, poorly lit, or overly small photos of your art? Um ….. No. Time to reincarnate your portfolio as a stunning visual feast for the viewer!

They’re not hearing what they need to know. What is it that you really do? Don’t keep them guessing. You have to tell your story, and share your inspiration and your process. Use that story to grab attention and use your message to let shoppers know how much they will love becoming one of your collectors. And give them the details, on how to order, shipping times, the whole nine yards. The more comfortable they feel, the more likely to pull out their wallets. Isn’t that better than being six feet under?

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