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December 27th, 2014 - 06:24 PM
When you build lasting relationships with art buyers and collectors, and growing a list of responsive email subscribers, you have complete control. You set the rules, and you do your branding. Your marketing message is precisely what you want it to be. You send your messages and market your work on the timeline that is best for you. Because you steadily work at building that base of buyers and subscribers, you can afford to lose a few along the way without wrecking your career.
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