The Art of profiting from your Art

Many artists are so focused on obtaining gallery representation that they often overlook other potentially more profitable, and dare I say, easier to work with channels. They probably have a good reason. While galleries exists on many street corners, are visible, some even advertise, and one can just walk into them, few artists know enough about art consultants to either find them or know how to effectively work with them. Unlike galleries art consultants are not ‘open to the public’. They don’t display art. And they don’t advertise to the general public. So why should you want to work with them? Well, they offer several distinct advantages. I will start by picking one and saying it is because they don’t display art to the public. What does that really mean to you as an artist? It means they don’t work on consignment. When you work with art consultants, you don’t need to spend your hard earned money on framing your art then shipping it and parting with it just to see if someone may or may not eventually buy it. Speaking of my own experience, I know that over the years there were paintings I could have sold if only I had them in my studio when certain collectors came over. But the art was off premise, sometimes at a gallery, and the sale that could have happened didn’t. The gallery that had the painting didn’t necessarily sell it on my behalf. This is not meant as a criticism of the gallery system. Galleries typically sell to individuals and individuals often need to stand in front of an artwork to fall in love with it and hopefully buy it.

Unlike galleries art consultants typically sell art to organizations: Hotels, medical centers, and companies. Organizations are far more likely than individuals to ( to continue reading please visit: http://artistadvisory.wordpress.com/ )

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