The Art of Bespoke

by Carolyn Edlund

There’s a big world out there full of people who shop at discount stores to buy “wall décor” and who purchase mass-produced disposable goods. They don’t buy original art or fine craft. They aren’t your customers, and that’s OK. You can cross them off your list of prospects.

But those people who are your prospects are looking for something different and unique. Artists make what are usually considered “luxury” goods, but for many collectors they are virtually necessities. What elements lead to a true appreciation of the bespoke?

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